Daily Archives: April 21, 2011

Where social media impacts the sales cycle

We talk a lot about whether social media adds value to the sales cycle – but we can’t quite quantify exactly where.  We know it allows us to connect and engage with customers – drive product design and development and enhance the customer service experience.  The nice folks over at the Get satisfaction blog have put together this infographic showing where social media has an effect in each part of the sales cycle:

Obviously, stage 4, the action stage needs to be expanded significantly – as sponsors are found, budget is organised, the opportunity is qualified and closed down to purchase stage – but over all, the fundamental points are here… and social media does have a part to play along the whole journey…