Tag Archives: Social Media

Tsu groups: Why your beta tsuGroup is not getting authorised

Lots of people who engage on Tsu have been asking why their particular group has not been approved for the beta testing phase of tsugroups.

Eileen Brown social Media consultancy Amastra Tsu groups

 I talked to the Tsu team about the new Groups feature and how tsuGroups groups will work. I have two Tsu groups in the beta test: Tech and Social Media Trends. It will be interesting seeing how these groups evolve.

To join Tsu – the social media network that pays users to post, you need to use another user’s link to join – such as https://www.tsu.co/eileenb. From there you will become part of the user’s family tree and be able to build your own network from there.

Here are the definitive answers to the questions I got to #askSebastian for my article on tsu.

  • If the group owner has a ‘low quality’ page with few posts or interaction the group will not get approved for the beta. For the time of the beta tsu wants groups that have owners that are really active on tsu already.
  • Every group in the beta MUST have an admin name in the application. Furthermore, the admin MUST have accepted the invitation to be an admin of the group. Groups without admin names WILL NOT be considered for the beta.
  • Groups will NOT be permitted if the group name contains the word tsu in the name (It might be mistaken for an ‘official’ account and might have incorrect information). The terms of service for #tsugroups says this really clearly.
  • Groups offering tips, rules, hints on how to use tsu will not be allowed at beta stage (they might also have incorrect information and might mislead readers). It MIGHT be ok to run groups like this AFTER the beta ends – I do not know this for certain.
  • Tsu has over 3000 groups in the queue — it is rolling out groups really slowly — a few per day — to watch the spam levels and how users react to the different views of groups (timelines sometimes, images other times).
  • Its a beta test — EXPECT change.
  • Remember – this is still a beta test. Tsu is working out how best to optimise the platform so that when groups are fully live, then everyone will have a great experience.
    If you have been wondering why your group has not been approved yet, check that the group has a nominated charity and that the admin has accepted your invitation to administer the group. Tsu doesn’t have the resources right now to chase everyone to provide this information. Hopefully the community on Tsu can let everyone know 🙂
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What’s your social media type?

Here’s a fun infographic from the folks at Marketo.  Which type are you?

 

I’m sure I’m all these at some time or other 🙂

 

Eileen is a social business and social media strategist and consultant at Amastra, a columnist at ZDNet and author of Working The Crowd: Social Media Marketing for Business. Contact Eileen to find out how she can help your business extend its reach.

7 questions to ask your social media expert before you hire

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There are a lot of social media ‘experts’ out there. almost everywhere you turn, there are people that tout themselves as experts in social media, and who are ready to help you get online, enhance your presence, configure your profile.  you name it, an ‘expert’ is ready to help you with your online challenges. 

They baffle you with acronyms, have the latest devices, hardware and terminology.  They live on LinkedIn, talk on Twitter and frequent Facebook far more than you think you will ever be.

So what questions do you ask them before you hire them so you can spot the social media snake oil salesman.

Here are some strategic questions to ask.

  • What influencer programs have you had success with?  Influencers are the core of a successful business relationship with the community.  There are several ways of discovering, organising and managing influencers.  Good social media companies should be able to highlight several success stories for managing influencers.
  • What are our objectives?  A consultant should have spent time listening to you and should understand your business goals and objectives. Unless the social media company understands your business, it will not be able to work well with you.
  • How will you measure ROI?  Success is tied to sales for companies.  I know social media is all about engagement and relationships but spending hard earned money needs to provide a positive return.  Scorecards measure sales.  The other stuff is just a ‘nice to have’
  • Who will be doing the work? Will it be a junior member of staff, social media savvy but not business savvy? Will it be someone with good business knowledge who can deal appropriately with any crisis that might happen?  Choosing the wrong member of the team to deliver the outbound communications can rebound badly.
  • What components should be need in our social media strategy?  The key thing here is to focus on frameworks instead of tools. Beware of someone who talks about Twitter or Facebook all the time.  Often your strategy will be multi layered, multi-channel, with several approaches
  • How will you measure our performance? Good social media companies will use a selection of reporting tools and add a manual component into each of their analysis reports. Often the hunch gives extra measurement insight to a bland set of reports
  • How do you  manage content?  Successful companies will tie content into a specific content calendar to align with your product development cycle, marketing or business plans. It always needs to be organised and structured and in line with the organisational needs and strategy. Ensure that the marketing communications plan is also included in the content strategy.

Credit: wildxplorer

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

Tesco starts joining the dots with a co-ordinated YouTube strategy

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The retail giant Tesco is tidying up its YouTube presence with a co-ordinated strategy across its social media channels. Tesco has several channels:

That’s a lot of fragmentation.  It is about time that Tesco co-ordinated its social activities. The plan is to integrate the content and re-launch the channel later this summer.  Tesco has hired digital agency Zone to work with it on the initiative.

Tesco already has a co-ordinated approach on Facebook with over 800,000 fans and 3.82 per cent engagement – a good level of engagement.  It runs games such as Delivery Dash and Speed Shopping, posts regular updates to encourage fan engagement. It has several Twitter accounts too  — although sometimes updates get hijacked by followers – such as the ‘slave labour claims’ earlier this year.

Perhaps Tesco could follow the example of the WWF, which has a great joined up social media story across its chosen channels, linking its world-wide subsidiaries together holistically.  It will be good to see whether Tesco manage to achieve something similar as it pulls its social strategy together.

Credit: FWI

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

Sync your Amex card with Twitter for hashtag offers

This is a nice bit of innovation from American Express.  Now you can sync your American Express card with Twitter and receive offers when you Tweet or check in with Foursquare.

When you use Foursquare to check in to a location where an Offer exists, a message will be sent to your mobile device notifying you of an available offer (such as, by way of example, a statement credit or point of sale discount).

If you would like to take advantage of the offer, you must first activate certain offers by pressing the “Load to Card” or similar button. To redeem an offer, follow the instructions and use your Card for the purchase.

On Twitter you need to look our for special offer hashtags from American Express or the brands that are partnering for the offer. using the hashtags loads the offer onto your synced card. Once the offer is loaded onto your card, use the card to pay for the offer and the offer is applied as a statement credit on your account.

This is a great way for Amex to measure levels of engagement through hashtags and offers. The merchant bears the cost of the discount and pays Amex the transaction fee for each transaction.

Currently the brands offering discounts seem to be US based, but the offer conditions also apply in the UK according to the terms and conditions on the web  site.

How long will it be before other debit and credit cards follow the lead of Amex and connect their social activities together too?

This is a good initiative which ensures that future campaigns will be seen by as wide an audience as possible – for the minimum of investment.

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

Social media parody

Heck. I spend a lot of time quoting stats from videos like these. Now I only hope that these new ‘fake’ stats don’t start to creep in to my presentations Smile

A great parody of the original social media revolution video and well worth watching…

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.