Email costs North American businesses nearly $2 trillion annually – a huge amount of money. Collaborations specialise Contatta has published an infographic showing just how much American businesses pay employees to process email.
The infographic shows some staggering inefficiencies in the way we work:
Workers spend on average 13 hours of their workweek reading and answering email – around 637 hours annually.
Based on the average professional wage in the US of $23 per hour, businesses pay over $15K per employee to process email
Collectively, employees spend nearly 75 billion hours in email. This costs businesses nearly $2 trillion in salaries. That is around 14 times the combined wealth of Bill Gates, Oprah and Warren Buffett.
That amount of money could give everyone in the US with $5,637. But we would have no email!
Data and statistics were pulled from the US Bureau of Labour, McKinsey Global Institute and the Radicati Group to showcase the ineffectiveness of email and the way we process things.
So why do we still send emails instead of communicating using instant messaging tools such as Chatter, Lync, and Yammer?
Like the memos of the past, we seem to think that email gives us the permanence of a written memo. We have an audit trail and an ‘official’ message that can be printed out and faxed or posted to anyone.
Actually, instant messaging and other collaboration tools can do this as well. Firewall filters can be applied to block unsuitable messages, or messages filled with profanities or other undesirable keywords. All messages can be archived and audited and processed like their email alternatives.
We need to change our behaviour. but after over 20 years of electronic messaging – it is going to be a long hard slog to embrace true social business.
Eileen Brown is a social media strategist and consultant at Amastra, a columnist at ZDNet and author of Working The Crowd: Social Media Marketing for Business. Connect with Eileen on Twitter and Google+ or contact her to find out how she can elevate your brand and help your business become more social.