Tag Archives: Social networking

Tsu groups: Why your beta tsuGroup is not getting authorised

Lots of people who engage on Tsu have been asking why their particular group has not been approved for the beta testing phase of tsugroups.

Eileen Brown social Media consultancy Amastra Tsu groups

 I talked to the Tsu team about the new Groups feature and how tsuGroups groups will work. I have two Tsu groups in the beta test: Tech and Social Media Trends. It will be interesting seeing how these groups evolve.

To join Tsu – the social media network that pays users to post, you need to use another user’s link to join – such as https://www.tsu.co/eileenb. From there you will become part of the user’s family tree and be able to build your own network from there.

Here are the definitive answers to the questions I got to #askSebastian for my article on tsu.

  • If the group owner has a ‘low quality’ page with few posts or interaction the group will not get approved for the beta. For the time of the beta tsu wants groups that have owners that are really active on tsu already.
  • Every group in the beta MUST have an admin name in the application. Furthermore, the admin MUST have accepted the invitation to be an admin of the group. Groups without admin names WILL NOT be considered for the beta.
  • Groups will NOT be permitted if the group name contains the word tsu in the name (It might be mistaken for an ‘official’ account and might have incorrect information). The terms of service for #tsugroups says this really clearly.
  • Groups offering tips, rules, hints on how to use tsu will not be allowed at beta stage (they might also have incorrect information and might mislead readers). It MIGHT be ok to run groups like this AFTER the beta ends – I do not know this for certain.
  • Tsu has over 3000 groups in the queue — it is rolling out groups really slowly — a few per day — to watch the spam levels and how users react to the different views of groups (timelines sometimes, images other times).
  • Its a beta test — EXPECT change.
  • Remember – this is still a beta test. Tsu is working out how best to optimise the platform so that when groups are fully live, then everyone will have a great experience.
    If you have been wondering why your group has not been approved yet, check that the group has a nominated charity and that the admin has accepted your invitation to administer the group. Tsu doesn’t have the resources right now to chase everyone to provide this information. Hopefully the community on Tsu can let everyone know 🙂

Are you being ‘used’ for your connections on LinkedIn?

LinkedIn is an amazing tool and the site that professionals rely on to keep in touch with their connections and maintain that connection throughout your career. It is often frustrating to try and get in touch with someone only to find that they have moved companies and you no longer have their updated details or new phone number.

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With LinkedIn you can maintain the connection easily, staying in touch as each of you move roles and progress across companies, email address and phone number.

Used correctly, LinkedIn is very powerful.

Some connections use the LinkedIn Openlink Network, available to premium subscribers.

This enables connections to connect with and send messages to anyone in their network.

Others might append LION to their display name to indicate that they are a LinkedIn Open Networker and open to connecting.

But LinkedIn is also ruthlessly used by people who use you to mine your connections and get connected to your own business contacts, partners and customers. This can put your own LinkedIn connections at risk – especially if you maintain good relationships with your clients and partners on LinkedIn.

You could lose competitive advantage, and run the risk of losing business, simply by adding a new contact to your LinkedIn network.

You might receive a message to connect in LinkedIn like this. The messages might be from someone you didn’t know and they might say:

“Hi Eileen, We’re both connected to [CONNECTION NAME] and she mentioned that you would be a great person to connect with. I’d like to add you to my professional network on LinkedIn.
Kind regards [NEW CONNECTION NAME]

If you look at their profile you might find that they work in a similar role or geographical area to you. Their website says that they work with different customers, but they blog about moving into working with the sort of clients that you actually have.

By connecting with the new connection, you might find that they are connecting with all of your hard-won LinkedIn contacts with the aim of doing business with them.

LinkedIn makes it easy to to this by publishing your connections to your contacts by default.  You can turn this setting off in your profile so that no one can see your other connections unless you have mutual connections.

The setting is in the Profile tab of your settings and is accessed by clicking the “Select who can see your connections” link. Change the drop down list box to “Only you”. if you want to protect your connections from being spammed by people they do not know.

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If you want to protect your LinkedIn connections and customers, maintain the business relationships you have the consider changing the privacy of your connections and make sure that your customers stay loyal to you – no matter what social network they use…

Image Credit: pasukaru76

Eileen is a social media strategist and consultant at Amastra, a columnist at ZDNet and author of Working The Crowd: Social Media Marketing for Business. Contact Eileen to find out how she can elevate your brand and help your business become more social.

Using LinkedIn company pages to extend your reach.

More and more of my client work involves LinkedIn nowadays. Lots of LinkedIn users use LinkedIn to advance their career. Now companies are really starting to see the value of LinkedIn for three reasons.

Customer connections and customer relationship management

Finding new clients and partners

Elevating their own personal brand so that they stand out in the crowded jobs market.

imageBut companies are using LinkedIn too to make better connections with their customers. Maersk Line and LinkedIn have been talking about the benefits that Maersk Line gets from LinkedIn.

Maersk uses its LinkedIn company page to really connect with its customers.

The page has over 32,000 followers and updates its page daily.

Most of its updates have comments – all have likes by the community. Its products and services page has recommendations for almost every service Maersk offers. 

As it says on its Maersk social blog – every recommendation of its products and services extends its reach of the network. 

I suspect its structured groups will increase its reach and engagement further.

There are almost 3 million company pages on LinkedIn – some large organisations such as IBM, Deloitte and Shell. Small organisations have a great presence too. Almost 200,000 company pages have been created for UK organisations.

The UK small businesses seem to have embraced LinkedIn pages too. Over 82,000 UK based businesses with less than 10 people have company pages. That is 45.8 per cent of the total number of pages.

And 40 of these small businesses with 1-10 staff have over 1000 followers of their page.

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Contrast this with US based businesses. There are over 742,000 businesses in the US that have LinkedIn pages. 318,550 are from businesses with less than 10 employees. That’s 42.9 per cent compared with 45.8 per cent of firms in the UK.

Three companies in the US with only 1-10 employees have over 5000 followers. One is a valid small business (not a government organisation) too:

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And the most followed company on LinkedIn? Worley Parsons. Headquartered in Australia it has over 53.5 million followers. The company keeps its users engaged by its mix of social updates, career information and news.

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LinkedIn has several ways to increase your reach, stay top of mind in across industry. Adding valid credible comments to companies you follow means that other followers will get the chance to see your profile, connect with you and start up a conversation with you.  Just like groups, company pages give you exposure well outside of your  first degree connections.

It is worth looking at engaging with companies if you want to really extend your reach and connect across the industry.  all you have to do is click ‘Follow’ Smile

Eileen is a social media strategist and consultant at Amastra, a columnist at ZDNet and author of Working The Crowd: Social Media Marketing for Business. Contact Eileen to find out how she can elevate your brand and help your business become more social.

A Social Network for women only? We certainly wouldn’t talk about men..

I wonder whether Luluvise will be successful. Luluvise is a social network for women only. 

Women only.  it’s an odd concept…

I agree that women sometimes want to tell things to other women only.  Perhaps sharing privately on Facebook has got too challenging since the new Timeline feature rolled out. Perhaps women want to network with other women and share things that they perhaps wouldn’t want to share on a more public (mixed sex) forum.

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The first thing that I saw on joining the site, was men.  Luluvise uses Facebook authentication to harvest the list of men in my Facebook friends list.  It then gives me an opportunity to rate them.

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Oh dear.  Fail Luluvise. Not everyone on my Facebook friends list is a potential lover.  Some of these are colleagues, customers, and just friends of mine.

I’m not necessarily a fan of theirs, nor an ‘Ex’  They’re just friends, colleagues and acquaintances.

I’d like to have different types of conversations with my girlfriends than just weighing up the datability quotient of my Facebook male friends.  I’d like to talk about careers, share stories to inspire other women, or read their stories of success.

It’s not enough that I can chat to my girlfriends.  I can create a list in Facebook and do that.  I want more than you can offer

As Belinda says, Women are calling for more varied methods of participating with friends than current networks provide.

Sorry, Luluvise, until you get more established and get some credible content on the site that appeals to the woman with a brain, a career and a social life, I won’t be back.

…Unless I want to bitch about my male colleagues in a female only environment.

But I can do that in a wine bar with my friends….

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

Facebook friends: Ready to migrate to Google + Yet?

When I started using Google + I was underwhelmed at the interaction I was having – because none of my friends were in there.  All my friends and close colleagues – the people I wanted to interact with were on Facebook.  But I’ve worked out a way to export my friends to Google +

Its a simple but 2 step process.

First, you need to create a Yahoo! email account account.   Log in to Yahoo mail and Click on Contact | Import Contacts

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Choose the Facebook icon and move your contents into Yahoo!

Then Switch to Google +

Click on the Circles tab, click Find people and connect your Yahoo! account to Google +  (I needed to minimise the browser window as the authorisation pop up was behind my main screen…)

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Your Facebook friends now appear in your list with the Yahoo icon ready to be placed into circles.

now I can start to properly connect over on Google + too..

If you don’t have an invite – get one here

 

Eileen is a social media consultant and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

 

Networking: Why you need to follow up

I’ve written about the death of the business card before, but I’ll say it again. How many business cards have you collected at a meeting and ignored?

There they are in a growing heap on your desk, or in your drawer.

Gathering dust.

Do you honestly remember the person you met?  Do you know why you took their card?  Do you know what they actually DO?

Have you ever made further contact with any of these people? have you added them to your email contact list?  Are they in your phone memory?

No?? Then why are you keeping their cards?

You need to stay in touch with these people – regardless of the result.  If you don’t get any response from the person – then fine.  At least you made contact.

Networking is only Networking if you keep in contact with the person you met.  it might be through LinkedIn, it might be via email.  At least you kept in touch.  And they might

They might have lost your card.  An email from you makes it easy for them to reconnect with you.

 

imageThey might have some business to give you.  After my trip to the women in business conference in Las Vegas in June, I emailed every contact from every business card I’d received.  At the event, I told them that I would add them to my newsletter so if they forgot to respond to me, then they would get to hear from me every month.  There might be business from making this initial effort.  I know it works because I’ve already been approached about a possible UK / US partnership because I followed up straight after the event!

My approach to this type of networking is simple

I meet someone new, have a chat to them about their business, tell them about what I do

We exchange cards, and I tell them that I’m going to add them to the list to receive my newsletter

I email them shortly after I’ve met them.  I remind them of the conversation we had at the event.  I tell them again what I do as a business putting it into context for their business.

I put their contact details into Outlook

Then I throw their card away

If they respond – all well and good, if they don’t respond, then after a while, I’ll move their contact details into a different contact folder names ‘Inactive’.  If they get in touch after a while, then I still have their details.  but I still throw their cards away…

Following up shows that the customer or the connection matters to you.  You cared enough to get in touch, you cared enough to make the connection.  If you’re running a small business, that new connection could lead to a new piece of business for you.  You never know.

Throwing the card away will get rid of that ever increasing pile on your desk – and might bring you the connection or business opportunity you’ve been looking for…

Image credit: Flickr 

Eileen is a social media consultant and author of Working The Crowd: Social Media Marketing for BusinessContact her to find out how she can help your business extend its reach.