LinkedIn has repositioned itself as a go to site for business professionals. It acquired slideshare last year and has incorporated some of its features into its company pages. You can now drive extra engagement with page followers by attaching files such as presentations, pdf’s and white papers and adding them to company page updates.
LinkedIn is the top social media site for business executives according to a survey reported by Forbes and LinkedIn wants to make sure that it stays that way. It has recently introduced features such as LinkedIn Today
Users can also follow their favourite influencers. LinkedIn has identified thought leaders in its network and you can now follow them – just like you can follow companies. The program is now closed but you can apply to be considered a thought leader and might just be included in its list.
We use social media for a variety of reasons – and those reasons are different to the reasons we use Facebook for. Hubspot has a nice infographic showing the differences between personal social networks and business social networks and their different needs. In summary these differences are:
Personal Social Network
Professional Social Networks
|Distraction, Having fun||Aspiration, Achievement|
|Spending time||Investing time|
|socialising, staying in touch||Maintaining Identity, searching for opportunities, make useful contacts|
|Find content that suits personal interests||Get updates on Brands|
|Get entertainment updates||Read up on current affairs|
LinkedIn is also testing sponsored content – similar to Facebook’s sponsored stories which will be filtering down to our mobile devices in 2013. The new UI is certainly much better than its old interface. The ability to manage connections ands use LinkedIn as a CRM tool for notes and details as well as using Tags for good CRM.
LinkedIn is becoming a very credible business tool that professionals use extensively. And with its income up 66 per cent in Q4 2012 it is a tool that more and more of us will come to rely on absolutely.
Eileen is a social media strategist and consultant at Amastra, a columnist at ZDNet and author of Working The Crowd: Social Media Marketing for Business. Contact Eileen to find out how she can elevate your brand and help your business become more social.