Tag Archives: Wordpress

Death of my blog?

I really intended to stop blogging on my hosted WordPress blog. I had planned to call this blog “the last post” or “Bye,Bye blog” – something whimsical perhaps, something that meant a lot to me. I had spent sometime reviewing the variety of topics I had talked about over the last ten years.

Looking back and learning will enable you to move forward eileenb Amastra Eileen Brown motivational quote

I have a new blogging site using self-hosted WordPress on http://amastra.com/blog My last few WordPress posts were geared up to moving my regular readers to my new location.

I included links to my new blog location and I intended to – well – just leaving the past behind as I stopped posting on my old post. I’d even planned what I would write.

I would do a retrospective post. I would touch on the highlights of the last ten years and muse on how things have changed in social publishing and engagement since I started blogging back in 2004.

But when it came to it, I just could not do it. Over the past ten years I’ve posted over 2000 articles. Most are not relevant any more. Software has been updated, opinions have changed, my job has morphed into something totally different more than once, and technology has moved on dramatically. In some ways a lot of this blog is now obsolete.

But not for me.

This is a record of the last ten years of my life, the trips I went on, the experiences I had. It really is a trip down memory lane for me. Even though I migrated the posts over to the Amastra web site and blog, I can’t leave this old blog to  site and away and die.

Blogging has been a big part of my career journey – and what an amazing journey it has been. It has not all been good. The bad bits have given me some great life lessons, and some of it has been painful, some parts have been boring and some has been filled with anxiety.

But its still my journey. And I can’t let it go.

So to compromise, I’m going to post to https://eileenbrown.wordpress.com occasionally.The Amastra blog will now be my main blogging platform whereas my hosted WordPress blog will be updated from time to time. Hopefully these posts will never go stale, become out of date, or slip away and disappear. They will continue to be my link to my past.

Am I holding on to an out-dated blog out of some misplaced sentimentality?.  Am I doing this just to preserve a record of my longevity in this fast moving social interactive world? Am I reluctant to embrace the new and leave behind the old? All of them are probably true.

But killing this old blog off permanently is a step too far for me. I’ll be leaving my digital footprint here for a while longer I think – until it is really time to leave my musings and experiences to decay in the ethereal reaches of the digital void…

25 ways to improve your online SEO

imageI’ve decided to choose different resolutions this year – just to be different. 

This year, I’m focusing on my online activities and trying to improve what I do online.

Hints and tips for online activity are all well and good – but they’ve got to be achievable.  Unrealistic targets just demotivate people and defeats the objective. 

I hope that these changes I’ll make will improve my online SEO. Looking at the statistics from last year, my blog is getting found for different reasons.  This year, I want to target how readers land on my blog pages.  i want them to arrive here because of social media content, not because of hamsters and kittens as my blogging 2011 year in review indicated

So my 2012 resolutions are easy to keep – hopefully:

 

Blog https://eileenbrown.wordpress.com:

  • Blog regularly – at least twice per week. 
  • Use lots of white space in blog posts for better SEO
  • Use relevant and useful anchor text links
  • Divide posts up into sub headings for better SEO
  • Use SEO friendly blog titles.  For example the initial title of this post was ‘Improving online SEO’ which I changed as the post evolved

Twitter http://twitter.com/eileenb:

  • Use the 80: 20 rule.  80% relevant, interesting work related tweets, 20% home related or observational personal tweets
  • Use the automatic retweet feature only when the original tweet is too long to use the RT feature, or wouldn’t make sense if shortened
  • Don’t start reply tweets with the @name response.  Adding text in front of the @name brings all of your followers into your conversation
  • Try to tweet daily. Keep things interesting
  • Respond to tweets and direct messages promptly, with humour and kindness

Facebook http://facebook.com/AmastraUK :

  • Ask more questions on my Facebook pages.  Treat each page as a second account with its own personality
  • Cross link my book Facebook page to my company Facebook page (—done)
  • Update the pages regularly
  • Drive people to each page to encourage interaction and engagement
  • Share  interesting links I find

LinkedIn http://LinkedIn.com/in/eileenbrown :

  • Read group digest emails and respond to group discussions
  • Add an auto-signature to each message I post in a group so that I’m contactable
  • Use the remove connections link to prune LinkedIn connections who are using my network as a way to connect with new people
  • Update my LinkedIn status regularly
  • Keep the LinkedIn company page up to date

Google + http://gplus.to/eileenb :

  • Update status with blog posts and updates
  • Share Facebook interesting information with Google + followers
  • Share Google + links with Facebook followers
  • Invest more time in updating the Google + company page
  • Decide whether to prioritise activity on Google + over Facebook, or drop Google + completely

I wonder whether I’ll succeed in my goals for 2012, or whether my final score is only 10/25.

Lets see… Smile

 

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

Image Credit Search Engine People