Tag Archives: Twitter management

Twitter rolls out analytics for its users

Twitter has rolled out the ability to see a deeper level of interaction and analytics for your Twitter stream. Not only for brands, anyone can now see what is happening with their Twitter account.

If you are curious about the activity on your Twitter feed and wonder why your follower count fluctuates regularly, you can see graphically what is happening with your followers.

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The information has been quietly rolled out by Twitter is well hidden for users not familiar with Twitters Ad Manager.  Users need to sign in to Ad Manager at http://ads.twitter.com and select the Analytics tab in the tool.

In this tab you can see your mentions, followers and unfollowers and match the increase or decrease in followers to blog posts and tweets. Often users will follow you in the hope of you following them back. They then unfollow you again after their follower count has increased.

You can see the tweets which have received the most faves, retweets, replies and clicks. Tweets with extra reach are highlighted in the list.

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The tool also shows locations of your followers, interests and locations of your followers. It also shows the gender split of your followers and your mutual followers.

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Conversion tracking enables you to measure your return on investment by tracking the actions a user takes after viewing or engaging with your ads on Twitter. Twitter’s conversion tracking lets you attribute conversions beyond last URL-click, to include actions driven by all types of ad engagements (like clicks, retweets, or favorites) and impressions.

You should set up conversion tracking on your website if your want to analyze, compare, and optimize your direct response campaigns on Twitter.

Go to Conversion tracking tab in Twitter Ads to  generate the code snippet for your conversion tags.  You need to place the conversion tag on your website where it will begin measuring conversions from Twitter users.

You can specify a time window after a campaign runs to determine what happens after a user has engaged with your ad and discover whether users have seen your promoted content, did not click on it – but later visited your web site

A nice tool – and worth a look…

Eileen Brown is a social media strategist and consultant at Amastra, a columnist at ZDNet and author of Working The Crowd: Social Media Marketing for Business. Connect with Eileen on Twitter and or contact her to find out how she can elevate your brand and help your business become more social.

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How to create lists in Twitter

I had a question from one of the attendees of my Introduction to Twitter course, so I thought I’d blog it to help others who might have the same question

How do you create lists?  I notice that some people are followed by 1000s of people how do you get to more than one person or do you have to write to them each separately?  It’s a shame none of my fellow Menta twitter participants aren’t out there tweeting, it’s great fun!

Well the answer is quite simple.  If you use Twitter, then the Lists option is here:

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Click on the Lists link and sort your followers into Lists.

If you are using Tweetdeck, click on the + (Add column) sign at the top of the screen.

CLick on the second tab down which says Groups / Lists CLick on the button that says ‘New list’ and create your list:

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You will find a similar way to do this in other Twitter clients such as Hootsuite or Seesmic

Start organising your Tweeps Smile

 

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.