Tag Archives: Timeline

Our wandering Facebook eyes – where they really go

Now that Facebook has launched the new Timeline feature its time to take a look at how effective it is. It has to be visually appealing to us as users, and also to advertisers who will be negatively impacted if the number of click throughs goes down.  if click throughs go down, then less advertising revenue will be generated by Facebook. 

So Facebook has a vested interest in making sure that we see the right parts of the screen. And here is the results of that new design.

Visual Attention Level - Facebook Timeline vs. Old Profiles

The order in which we look at things in Facebook has changed too…

Web Page Fixation Order - Facebook Timeline vs. Old Profiles

Now sponsored ads are in position four.  Before that they were in position 7.  We are much more likely to see ads.  The ads are more likely to be successful..

So if you have a page that you want to get noticed make sure that you:

Have a great cover image.  This is where the eyes go to first.

Make sure you have a compelling profile image, and your personal information is up to date

Make the personal information compelling

Have links to great content and use good stories in your own posts.

Try to keep the eyes on the parts of the content you want others to see

Facebook has tried to simplify its Timeline and keep the design clear and clean.  Lets see whether it changes ad revenues in the right direction…

Image credits from the socialble blog

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.


Facebook Timeline: Sharing more than you thought?

Since Facebook changed its User Interface to compete more effectively with Google+ there has been lots of reports concerning the interface.  86% seem to dislike the new interface according to Sodahead with women and teenagers being especially resistant to the Facebook changes.

The real time Ticker has been introduced onto the right hand side of your activity stream. This means that every post you make on a page will show up on all of your friends real time activity stream. Friends who weren’t aware that you’d liked a page can now see your interactions with the page.

The new timeline has brought significant changes in the way you can see information.  When you apply the Timeline mode, your profile gets a new look.


In Timeline view, all of your friends can see all of your posts and can move the slider on the right to see what interactions you’ve had right back to the date you joined Facebook.  The timeline also makes it possible to find out the exact time date you became friends with someone on Facebook.  Perhaps this is information you might not want to share. 

Friends can see all of your timeline information – even before you became their Facebook Friend.

Frictionless sharing now means that anything that you read online could potentially be shared with everyone in your time line – whether or not you explicitly share the content.  Imagine everything you read online going onto your Facebook page – and everything that others read online filtering down onto your Facebook page.  How on earth are you going to find what’s relevant amongst all of that noise?  Open Graph applications such as Spotify will automatically share what you’re listening to.  This “Ambient Intimacy” might suit some of us – but it doesn’t sit too well with those of us who feel the need to carefully manage our privacy.  Even Facebook cookies might cause further alarm as they track users’ activities even after they have logged out of Facebook.

But is this type of behaviour pushing the boundaries of online Privacy? Once you’ve authorised that application, the “set it and forget it” way are you going to go back and revisit the settings to check what’s being broadcast on your timeline?  Are you going to delete back posts and remove applications that you no longer use of do you trust that Facebook will do it for you? 

Or do you prefer to keep some things to yourself and your close friends?  If that’s the case, be very careful about what you post or have already posted onto Facebook…

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.