Tag Archives: Sustainability

Cloud collaboration enables the social sustainable business

What does it take to make your business more social?

Flexibility, Mobility, Accessibility and Portability.  That’s difficult if you are desk bound, and can’t do anything else…

But with access to your information from anywhere, any device, you can work anywhere.  Cisco have released a video which shows this concept rather well..


The social business works without organisational boundaries. It empowers workers making them more flexible in where and when they want to work

Access from any device, at any time, any location.  Get the information you need, on the form factor you need, in the way you need.  Collaborate in the way you want to, on the phone, face to face, via email or video.  The opportunities are endless.

Clouds work for small businesses  — that don’t want the overhead of managing the infrastructure.  The cloud also works for large businesses too.  MyStarbucksidea runs in the cloud on Salesforce.com.

The flexibility in working where you want to means that travel budgets can be managed effectively.  There is no overhead in time lost commuting, nor any extra resources used.

Make your business more social – move your infrastructure to the cloud.  Any cloud.  The Amazon cloud, the Google cloud, the Cisco cloud, the Microsoft cloud.

You’ll save server resources, improve agility, and be able to access your data anywhere…

Hat tip to Gareth for the original collaboration post

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.



5 levers for sustainable businesses–and for sustainable living

When we talk about having a sustainability in business, we often forget that sustainability in business is linked to sustainability in the home and sustainability across everything we do.  Unilever are trying to get everyone to behave in a more sustainable way with their simple video called 5 levers for change. 

Unilever produce things that we use every day. Their raw materials, manufacturing process and distribution only accounts for 31% of the total impact of their business. 68% accounts for the way that people use the products.  Unilever feel that they if they inspire their people to use their products in more sustainable ways, then the impact on the planet will be less.  Consumers will be able to reduce their carbon footprint and reduce disease by using appropriate products in a sustainable way, changing the way we behave


Their five levers are:

  1. Make it understood – so that people know what to do, and why its a good thing to do it
  2. Make it easy – people follow the path of least resistance, so make the new behaviour easy
  3. Make it desirable – so that people want to do it, and make it fit with how people want to be thought of and how they like others to think of them
  4. Make it rewarding – people need feedback and need to be sure that it’s rewarding and worthwhile
  5. Make it a habit – it takes time for a new behaviour to become a habit and remind them of the habit so that they do the right one


In identifying the behaviour that needs to change – and the behaviour to change it to, will enable cultural change across the business.  Speak to your workforce and find out what is stopping them from doing the more sustainable thing.  This is one step towards getting them to start behaving differently and implementing easy and workable processes that can get them to stick to the new behaviour.  Its a simple concept, and something that can work in any sized business.  From moving towards a paperless process, to encouraging healthy options at lunch we can encourage people to contribute to a sustainable, healthy way of life. 

With 2 billion people across the globe using their products every day, Unilever certainly have the clout to influence sustainable behaviour  – and change the bad habits that businesses and all of us have.

I hope they succeed…


Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.