Tag Archives: search rankings

Google favours large businesses in SEO and searches

If you’re wondering why your small business isn’t getting noticed on Google, then have a look at this infographic from SEObook.  It seems to penalise small businesses who are trying to get presence through SEO and frequently updated pages. 

Google Longtail Infographic.

 

You can also keep up your own brand presence by keeping up your social activities on sites like Twitter, LinkedIn and your blog – to keep your visibility up as much as possible..

Or perhaps it’s time to change the way you search – or think about change your search provider?

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

 

How does SEO actually work?

Search Engine Optimisation seems baffling to those of us who hire a consultant to get our sites higher up the search engine rankings, and frustrating for those of us who have to keep up with all the changes that Google makes to its algorithm to stay one step ahead. (See my blog posts from the other day to see just how much Google has changed SEO.  This infographic  from the Datadial blog makes things a little bit clearer – well a little bit less muddy anyway.

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Now its more than just meta tags within the html pages.  image file names, Body text, headings and bold text are all counted as are reviews and links.  Embedded images and badges all help too.  So Embed your button wherever you can.  Create one!

It’s good also to see that great activity on social media sites has a good boost for being discovered and discoverable.  Fresh activity on Facebook, Twitter and LinkedIn all contributes to your ranking.  Keep it fresh, keep it relevant and the search engines will reward you for it…