Tag Archives: mobile trends

50 per cent of Facebook users go mobile

imageFacebook is responsible for some staggering usage numbers.  It is due to cross the billion user accounts milestone in summer, just after its IPO.  One billion users.  That is, one in seven of everyone across the world are on Facebook in some form or another.

And lots of us use Facebook from our mobile devices too.  488 million of Facebook users access the social network from our mobile device according to the socialbakers infographic on their blog.  Here are some more jaw dropping stats from the infographic:

  • Over 901 million active users log on to Facebook every month. That is user accounts, not brand pages.
  • 488 million users log on to Facebook from their mobile devices.  That is 54 per cent of the total number of Facebook users.  Of course, some users use Facebook from both a PC and a mobile device
  • Android and iPhone lead the stats for logging on to Facebook with 19 per cent penetration each. Blackberry is at eight per cent and iPad, five per cent, which is lower than i expected
  • Active feature phones get 17 per cent of the active users with ‘Others’ at 32 per cent
  • The US leads the way with mobile users.  It has almost 106 million out of 157 million active users.  This is followed by Indonesia with almost 29 million users out of a potential user base of 42 million, India at 23 million mobile users out of a total Facebook population of 46 million and the UK at almost 21 million mobile users out of 31 million Facebook accounts
  • However, in percentage terms, Nigeria leads the way with over 81 per cent of mobile users.  Singapore and Japan have an impressive 72 per cent each.  The rest of the world trails far behind…

Some impressive numbers, and certainly totals that will grow as Facebook turns into a commercial powerhouse after it floats.  Will be interesting to see the numbers 1 year down the line…

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

Credit: tlaukkanen


Our smartphone addiction–according to Ofcom

Do you get separation anxiety when you can’ not find your phone?  If so, you are not along.  According to the annual report from Ofcom smartphones are taking over our lives.  Over 27 per cent of adults in the UK now own a smartphone.  The annual report from Offcom highlights some interesting facts about our smartphone use in the UK amongst other things.

We are using our mobile devices more and more. We even use them instead of our landlines and our broadband connections. Mobile voice calls are up 350% and SMS messages are up 2000%.  This has been accompanied by a corresponding decline in fixed line voice calls.  We use mainly contract based plans, with pay as you go usage decreasing to 16%. Getting a contract with a smartphone included in the deal may have facilitated this growth..

Here are some callouts from the report:

Smartphone usage:

We still make more calls from landlines than we do from mobile phones but 81% of us make and receive calls on our mobile every day

59% of our smartphones are less than a year old

37% of adults claim to be addicted to their smartphone

60% of teenagers claim to be addicted to their smartphone – especially teenage girls.  They also send more texts than make calls

Where do we use our phones:

51% say they use it whilst socialising and are not too bothered when asked to turn the device off.  0ver 10% ignore the turn off  demands and continue to use the device anyway

23% use it during a meal with others.  Teenagers use their phones at meal times more than adults

81% of us never turn their phones off

22% use their smartphone in the bathroom and 47% of teenagers claim to use smartphones in the bathroom

Work lives:

30% use their phones at work for personal calls

25% use their phone for work calls when not on duty

24% use their phone for work when on holiday

Internet use:

25% of all UK advertising spend is on the internet, ahead of TV advertising. 

Mobile advertising grew by 121% to reach £83 million

28% of UK adults access internet services on their mobile devices – up from 22%

57% of mobile users access social networking sites. Facebook comes out top at with 97% of users accessing it.  Twitter comes second at 26%, MySpace (13%) and Bebo (10%)

53% send and receive emails

42% use mobile search

Teens use their smartphone for social networking (62%, listening to music (62%) and playing games(50%)

And in the UK, the iPhone is still the dominant device – followed by the BlackBerry..

Smartphone brand choice amongst users: Ofcom report


Some great statistics for marketers to chew over – warning the document runs to 341 pages. There are sections on TV, Radio and internet usage in addition for financial figures and growth.  Well worth a scan through…


Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

YouTube: Jaw dropping 700 billion playbacks in 2010


YouTube is the 2nd largest search engine in the world next to Google, but did you know about some of the other mind boggling numbers from your video activities?

If you thought that you watched lots of videos on YouTube, you’re not alone.  Here’s a sample of jaw dropping statistics from the Broadcasting and Digital Engagement conference and shared via Google Press Room..

    • YouTube reached over 700 billion playbacks in 2010
    • Over 3 billion videos are viewed a day
    • 800 M unique users visit YouTube each month
    • Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc.)
    • Users upload the equivalent of 240,000 full-length films every week
    • 150 years of YouTube video are watched every day on Facebook (up 2.5x year/year) and every minute, more than 500 tweets contain YouTube links (up 3x y/y)
    • More than 50% of videos on YouTube have been rated or include comments from the community

YouTube’s video numbers and trends are astonishing enough but its good news for Google’s revenue stream too.  Whilst you think you’re watching the most watched YouTube video of the year for free, someone is paying Google on hour behalf.

The advertiser. 

Google is expected to make over $1billion from ads this year according to Ben McOwen Wilson, Director of content partnerships.  There’s a lot of financial opportunity for you if you’re one of Googles partners

    • YouTube is monetising over 3 billion video views per week globally
    • 98 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network
    • The number of advertisers using display ads on YouTube increased tenfold in the last year

Another interesting fact is that in the UK over 20% of us are watching YouTube videos from our mobile phones, and the crossover from PC usage to mobile phone usage will happen in 2013 if not before. 

The PC – mobile broadcast landscape is changing – and it looks like its YouTube shaped all the way…

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.