Tag Archives: mobile apps

Facebook launches the app centre

Facebook has announced that it is rolling our the app centre in the US with access to 600 apps for web and mobile. It aims to add to the community feeling of Facebook by recommending apps for you that your friends already use.

 image

In addition to recommended apps, users can see top rated games and recommended games.  Trending games are highlighted as well as games played by your Facebook friends.

You can browse the apps that your friends use and shows feedback from people who are using the app.  There is also a ‘send to Mobile’ feature on your PC.  If the app needs a download, then you can download the software from either the Apple store or Google Play .

It is a good strategic move by Facebook.  Here they are trying to create the first cross platform app store for mobile devices.  Currently the store is limited to Android and iPhone only but I’m sure that plans are in place to extend the platform to BlackBerry and Windows phone.

With this, Facebook would be able to completely change the app store landscape.  A smart move Facebook.  It will be interesting to see how this develops as it rolls out in other countries.

Perhaps this is another way that Facebook can monetise its platform after its shaky IPO debacle last month…

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

 

Advertisements

50 per cent of Facebook users go mobile

imageFacebook is responsible for some staggering usage numbers.  It is due to cross the billion user accounts milestone in summer, just after its IPO.  One billion users.  That is, one in seven of everyone across the world are on Facebook in some form or another.

And lots of us use Facebook from our mobile devices too.  488 million of Facebook users access the social network from our mobile device according to the socialbakers infographic on their blog.  Here are some more jaw dropping stats from the infographic:

  • Over 901 million active users log on to Facebook every month. That is user accounts, not brand pages.
  • 488 million users log on to Facebook from their mobile devices.  That is 54 per cent of the total number of Facebook users.  Of course, some users use Facebook from both a PC and a mobile device
  • Android and iPhone lead the stats for logging on to Facebook with 19 per cent penetration each. Blackberry is at eight per cent and iPad, five per cent, which is lower than i expected
  • Active feature phones get 17 per cent of the active users with ‘Others’ at 32 per cent
  • The US leads the way with mobile users.  It has almost 106 million out of 157 million active users.  This is followed by Indonesia with almost 29 million users out of a potential user base of 42 million, India at 23 million mobile users out of a total Facebook population of 46 million and the UK at almost 21 million mobile users out of 31 million Facebook accounts
  • However, in percentage terms, Nigeria leads the way with over 81 per cent of mobile users.  Singapore and Japan have an impressive 72 per cent each.  The rest of the world trails far behind…

Some impressive numbers, and certainly totals that will grow as Facebook turns into a commercial powerhouse after it floats.  Will be interesting to see the numbers 1 year down the line…

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

Credit: tlaukkanen

Passpath: geeky way to protect your photos

I like this.  You can protect your photos – even if you don’t protect your phone with a PIN by using Passpath.   Passpath works by remembering the tracking of your fingers.  have a look at this..

 

10 incorrect attempts to access the photos results in the photos being wiped from the device.   Great idea – and similar to the rebuild function on the Windows phone I have where 5 incorrect passwords resets the device.. 

Clever stuff.. available from the App store

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

 

Social Commerce: Spending power in the palm of your hand

Now this is an interesting infographic from socialcast on the power of the mobile device.  There’s a massive demand for mobile applications at the moment – and this infographic goes some way to explaining why

#E2sday: Mobile Commerce

 

For Social Commerce vendors its vital that you give the customer:

    • The experience that they want
    • The form factor they want
    • on the device that they want

Mobile devices are used for a holt of different things, and mobile payments and transactions are becoming the norm.  You can check in and use your phone as a boarding pass with several airlines, you can access information, buy goods, connect with your friends and of course play games.

In order to stay one step ahead of your competitors, you need to think about giving the consumer the mechanism to stay engaged with your commerce site, whether it’s through coupons, discount, competitive offers, or online purchasing.

If you’re not quite there yet, or not quite ready remember that your competitors just might be…

 

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

 

From Tech Failures to Tech successes

This video from the RSA really resonated with me.  Tim Harford talks about the challenges of success and how long it takes to reach success by failing over and over again.  It very much reminds me about what is happening in the social media app landscape right now.

Problem solving in a complex world

 

In the social media world, we are really critical about applications that rise quickly to glory and then fade almost as soon as they appear.  Think about all of those apps you signed up for – apps that you never use now.  Friendster, where are  you now?  Why didn’t we fall upon SixDegrees when it was launched in 1997?  Think about all that hardware you rushed to buy – which is now becoming obsolete. Think about the announcements from Apple earlier this week, which might become obsolete soon.   Think about the development work to make these applications work.  Think about all of the mistakes to make the product better.  Think about all the failures in product design which have been modified and improved.

As Tim mentions, Gutenburg ,who made the moveable type printing press went out of business.  Nobody wanted to buy one of his bibles and his business failed. Thank goodness he persisted.  Thank goodness Tech Bubbles didn’t exist then.  thank goodness Gutenburg built upon his failure and persisted with his printing press, modifying the output until he hit upon something that made him some money. 

This has so many parallels with the Silicon Valley start-ups who innovate, fail, innovate, fail.  It’s a good job they keep on trying.  Their apps might be years ahead of their time…

The Barcode was invented in 1948.  Back then, computers weren’t capable of reading and processing the information.  Complex problems solved – but the infrastructure just wasn’t there.  Now think about barcodes that can now be embedded with social objects and information, a simple app on your smartphone which allows barcodes to become information repositories.  Thank goodness someone gave the barcode a second try.

And some of these obsolete apps will reappear, they’ve failed in their current state, they are being modified, adjusted, and made better.  They are evolving through failure.

And as Tim says, its only through failure, you can eventually succeed. Whether it’s printing presses, toasters or mobile apps. 

 

Eileen is a social media consultant and author of Working The Crowd: Social Media Marketing for Business.

Contact her to find out how she can help your business extend its reach.

 

667 minutes a month spent on using mobile apps

Interesting infographic from the shoutem blog talking about how many mobile applications are used on smartphones and the top types of mobile apps we use.

mobile app world

only 667minutes a month using apps?  That will be all on MY data plan then …or perhaps its you playing Angry Birds?? Open-mouthed smile