95% of generation Y have joined a social network
Well these youngsters of today are tomorrows executives. They are currently at college and university. They are on fast track roles to management, middle management and exec level. You have hired them. You are training them to be your replacement. For when you’re taking your foot off the pedal, and want to take things easy.
But you can’t
Because you or your company haven’t embraced social media in a structured way. You have blocked use at the firewall. You have restricted use to lunchtimes only or out of office hours.
You don’t understand how Generation Y work
You are irritated that your kids study plugged into their iPods. They have Facebook on their laptop, they talk in unintelligible jargon, they send text messages without looking at the keyboard, often when their mobile phone is in their pocket. They carry out multiple strands of activities at once. They can multi task better than anyone you know.
These kids are the next generation of leaders. And they use social media as their PRIMARY way of communicating. If you don’t have a good policy and process in place at your workplace, these graduates will not work for you. They might come for 6 months and move on to a more forward thinking, flexible company that can accommodate the new way of working.
I’m afraid you have no choice if you want to stay ahead of the field. Adopt this safely, with some great corporate guidelines, procedures and policies in place and you’ll attract talent from universities and more. You’ll also attract talent from your less forward thinking competitors who haven’t realised the risks of losing their workforce of the future.
… Unless of course you’re happy with your crowd of Generation Z’s Zzzzzzz……