Tag Archives: International Womens day

Ladies, would you consider a career in the US Marines after looking at this site?


Update/addition below:

I received a press release the other day asking me to blog about a new set of social resources that has just been launched for the US Marines web site.

The image above shows a small arms repair technician fixing an M32 grenade launcher, the other shows a woman attending to an RQ-7B Shadow. Perhaps the photos are of the same woman.  Both images sow the woman with clean hands and nails.

These women appear to be accessories to the main task force.  The site and the press release is filled with male specific gender terms like ‘Best’, ‘tough’ and ‘elite’.

I took a tour around the site.  Almost all of the images I could find were of men.  I found the site really off putting.  The images, language, the bullishness, all seemed to be aimed at men.  I certainly wouldn’t want to apply for a role there.

I was a pioneer in achieving in a male environment, working as an officer on oil tankers for 10 years.  I did not feel as discouraged to join the Merchant Navy as I do now browsing this site 35 years later.

It’s such a shame, that investment to create a great website such as this is wasted on half the population of job seekers,,

The website is interactive and contains social objects.  the Facebook page highlights a special incentive for men to enrol (or do women play American football these days? The Female Engagement team is hardly mentioned – but hidden in a post on Facebook


It’s really sad that in 2012, we still get stories that don’t showcase diversity in all of its forms.  There are serving women in the forces all over the world, and yet the main focus for this revamped website is again on men.

Even on International Women’s Day, as we celebrate the achievements of half the human race, it appears that we still have a long way to go…


Since I posted this, I’ve been pointed to this report of a lawsuit posted 2 days ago: http://today.msnbc.msn.com/id/46637869/ns/today-today_people/t/lawsuit-claims-rape-misconduct-dc-marine-barracks/

Read and decide for yourself…

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.


5 cool women of the Maldives

When we think about inspirational women, we tend to focus on those women who we know, those we’ve heard speak at an event, or those that we’ve read about in our own language.  We tend to forget the stories of those women who don’t talk our language.  Well my good friend Bruce has sent me this link to a YouTube video about five amazing women who live and work in the Maldives.

They don’t speak English – fortunately there are subtitles to the video.  Listen to the taxi driver who has been running a taxi service for 5 years, the Imaam who runs the female only mosque and listen to the artist, who painted something that represented women for her.

Inspiring stuff and well worth listening to…

International Women’s Day: Are We Equals?

In celebration of international women’s day which highlights amazing women around the world, I’d like to draw your attention to something a bit more hard hitting that i saw in the Guardian:

James Bond supports IWD


There’s some sobering narrative in the video too:

“As a man you are less likely to be judged for promiscuous behaviour, which is just as well, frankly … There would be virtually no risk to your career if you chose to become a parent … or became one accidentally.

“For someone with such a fondness for women, I wonder if you have ever considered what it might be like to be one?”

It’s long been recognised that since the rise of the PC, the gender disparity has been growing each year.  There is a grass roots movement on Twitter and Facebook to try and get 50% representation of female speakers at TED (and not just the TEDWomen conference).  The SheTalks Ted initiative and growing campaign which aims to get TED to commit to full gender parity with proportionally diverse representation.  We still have a long way to go – not only at TED – but across the technology industry – which is why the CWT initiative is going from strength to strength and has completely sold out for our sponsorship of the everywoman awards.

There are some truly amazing initiatives taking place today – from the Modern Muse activities for Women on the Bridge and the We Are Equals organisation all saying the same things, reinforcing that things need to change

So if you have daughters who are growing up in these unequal times – get them to watch the video – and most of all…

we must never stop asking “ Are We Equals?”…