Tag Archives: Infographic

Do you take a Twitter holiday, or do you holiday with Twitter?

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Some of us need to completely disconnect from social media whilst we are away on holiday – others feel the need to update our friends and connections with an hour by hour account of what we are doing whilst we are away.

Some people can not bear to disconnect from the Internet, we have an addiction to our smartphones and get separation anxiety if we try to disconnect. We like to keep in touch.

And Twitter is one of those tools that help us to stay connected whilst we’re away.

Twitter Ads in the UK knows exactly how we use social media on holiday and it has published the results of a survey it carried out showing how holidaymakers in the UK stay connected using Twitter whilst they are away.

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Research Now compiled its Twitter Holiday Research 2014 survey. It  surveyed 1,000 Twitter active users in the UK about how they use Twitter.

Almost 90 percent of Twitter users in the UK are planning to go on holiday this summer and two out of three of these plan to use Twitter whist they are on holiday from their mobile device. In fact 71 percent of users will Tweet about their holiday whilst they are away.

75 percent of users will be leaving the UK for their holiday and 57 percent of these want to stay in contact with people they know. 

Half of us use Twitter when they are on holiday to stay on top of the news and 25 percent of travellers will use Twitter to look for local restaurant recommendations.

Almost half of us – 46 percent look for local information and 25 percent of travellers use Twitter to get transport and travel updates. Even when they are on holiday, one in seven of us look for special deals and bargains.

Although the whole world seems to be connected at all times, some of us love to take a well-earned social media break and relax from the hyper-connected world we find ourselves in. Sharing our amazing, envy inducing photos will just have to wait until we eventually get back home.

Eileen Brown is a social media strategist and consultant at Amastra, a columnist at ZDNet and author of Working The Crowd: Social Media Marketing for Business. Connect with Eileen on Twitter and or contact her to find out how she can elevate your brand and help your business become more social.

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Is email all you seem to do at work?

Email costs North American businesses nearly $2 trillion annually – a huge amount of money. Collaborations specialise Contatta has published an infographic showing just how much American businesses pay employees to process email.

The infographic shows some staggering inefficiencies in the way we work:

Workers spend on average 13 hours of their workweek reading and answering email – around 637 hours annually.

Based on the average professional wage in the US of $23 per hour, businesses pay over $15K per employee to process email

Collectively, employees spend nearly 75 billion hours in email. This costs businesses nearly $2 trillion in salaries. That is around 14 times the combined wealth of Bill Gates, Oprah and Warren Buffett.

That amount of money could give everyone in the US with $5,637. But we would have no email!

The staggering cost of business email infographic

Data and statistics were pulled from the US Bureau of Labour, McKinsey Global Institute and the Radicati Group to showcase the ineffectiveness of email and the way we process things.

So why do we still send emails instead of communicating using instant messaging tools such as Chatter, Lync, and Yammer? 

Like the memos of the past, we seem to think that email gives us the permanence of a written memo. We have an audit trail and an ‘official’ message that  can be printed out and faxed or posted to anyone.

Actually, instant messaging and other collaboration tools can do this as well. Firewall filters can be applied to block unsuitable messages, or messages filled with profanities or other undesirable keywords. All messages can be archived and audited and processed like their email alternatives.

We need to change our behaviour. but after over 20 years of electronic messaging – it is going to be a long hard slog to embrace true social business.

Eileen Brown is a social media strategist and consultant at Amastra, a columnist at ZDNet and author of Working The Crowd: Social Media Marketing for Business. Connect with Eileen on Twitter and or contact her to find out how she can elevate your brand and help your business become more social.

The seven steps to leadership

I like this infographic from Michigan State university about the habits of successful leaders. Some so-called leaders I’ve met in the past have not even mastered step two, let alone progressed past there. Having Integrity and being able to walk the talk are, in my mind, some of the greatest qualities to inspire staff and gain respect.

Step five is important too – A great work ethic leads to great work results. It is all about being innovated, effective, adaptive and challenging.

There are certainly some leaders that have all of these qualities  — but many many more that fail to make the grade. What do you think?

Habits of Successful Leaders

 

Eileen is a social business and social media strategist and consultant at Amastra, a columnist at ZDNet and author of Working The Crowd: Social Media Marketing for Business. Contact Eileen to find out how she can help your business extend its reach.

Sina Weibo beats Twitter Olympic tweet numbers

We talk about Twitter and its dominance in microblogging.  We often forget that other, non-English speaking countries might have an even larger share of the conversation.

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The next web reported that Sina Weibo, China’s version of Twitter smashed all of Twitter’s records during the Olympics.

Twitter reported that around 150 million tweets were sent during the games. 116 million tweets per minute happened during the closing ceremony. Sina Weibo however reported in an infographic that 119 million messages were sent during the opening ceremony and 393 messages throughout the Games itself.

With the Paralympics underway and twitter lighting up – it will be interesting to see how the numbers stack up again – especially with China once again dominating the medals table so far…

Credit: bfishadow, itsjusthugo

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

Differences between inbound and outbound marketing

.. in an infographic from the G2m solutions blog…

inbound outbound marketing

If only everything was this simple Smile

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

Create an infographic from your tweets with Visual.ly

Here’s a little bit of fun.  Create your own Infogaphic from your tweets from Visually

I think I should work on my enthusiasm.. I’m also concerned that the fork is aimed at the cat I’m carrying.  Well at least it’s not wine

Go on have a go Smile

 

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

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