Tag Archives: holidays

Do you take a Twitter holiday, or do you holiday with Twitter?

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Some of us need to completely disconnect from social media whilst we are away on holiday – others feel the need to update our friends and connections with an hour by hour account of what we are doing whilst we are away.

Some people can not bear to disconnect from the Internet, we have an addiction to our smartphones and get separation anxiety if we try to disconnect. We like to keep in touch.

And Twitter is one of those tools that help us to stay connected whilst we’re away.

Twitter Ads in the UK knows exactly how we use social media on holiday and it has published the results of a survey it carried out showing how holidaymakers in the UK stay connected using Twitter whilst they are away.


Research Now compiled its Twitter Holiday Research 2014 survey. It  surveyed 1,000 Twitter active users in the UK about how they use Twitter.

Almost 90 percent of Twitter users in the UK are planning to go on holiday this summer and two out of three of these plan to use Twitter whist they are on holiday from their mobile device. In fact 71 percent of users will Tweet about their holiday whilst they are away.

75 percent of users will be leaving the UK for their holiday and 57 percent of these want to stay in contact with people they know. 

Half of us use Twitter when they are on holiday to stay on top of the news and 25 percent of travellers will use Twitter to look for local restaurant recommendations.

Almost half of us – 46 percent look for local information and 25 percent of travellers use Twitter to get transport and travel updates. Even when they are on holiday, one in seven of us look for special deals and bargains.

Although the whole world seems to be connected at all times, some of us love to take a well-earned social media break and relax from the hyper-connected world we find ourselves in. Sharing our amazing, envy inducing photos will just have to wait until we eventually get back home.

Eileen Brown is a social media strategist and consultant at Amastra, a columnist at ZDNet and author of Working The Crowd: Social Media Marketing for Business. Connect with Eileen on Twitter and or contact her to find out how she can elevate your brand and help your business become more social.