Category Archives: YouTube

How to create YouTube slideshow videos from your images

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You do not need to capture videos to upload onto YouTube. You can make great videos using YouTube’s slideshow tool. It is really easy to do too.

The YouTube upload button gives you four options: Capture a video with your webcam, create a photo slideshow, broadcast a Google+ Hangout, or edit a video.

  Eileen Brown Amastra

After uploading the images you have the option to rearrange them into a logical flow or story .

Eileen Brown YouTube slideshow Amastra

You can then add appropriate music to go with your video slideshow, select how long you want each slide to display, which transition you would like and whether you want to pan across the images and zoom.

How to create YouTube slideshow videos from your images Amastra Eileen Brown

Click upload, give your slideshow a title and description – and voila! You can see the finished result of uploading my images on the Amastra at Whistler slideshow on my YouTube channel.

Eileen Brown is a social media strategist and consultant at Amastra, a columnist at ZDNet and author of Working The Crowd: Social Media Marketing for Business. Connect with Eileen on Twitter and or contact her to find out how she can elevate your brand and help your business become more social.

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Tesco starts joining the dots with a co-ordinated YouTube strategy

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The retail giant Tesco is tidying up its YouTube presence with a co-ordinated strategy across its social media channels. Tesco has several channels:

That’s a lot of fragmentation.  It is about time that Tesco co-ordinated its social activities. The plan is to integrate the content and re-launch the channel later this summer.  Tesco has hired digital agency Zone to work with it on the initiative.

Tesco already has a co-ordinated approach on Facebook with over 800,000 fans and 3.82 per cent engagement – a good level of engagement.  It runs games such as Delivery Dash and Speed Shopping, posts regular updates to encourage fan engagement. It has several Twitter accounts too  — although sometimes updates get hijacked by followers – such as the ‘slave labour claims’ earlier this year.

Perhaps Tesco could follow the example of the WWF, which has a great joined up social media story across its chosen channels, linking its world-wide subsidiaries together holistically.  It will be good to see whether Tesco manage to achieve something similar as it pulls its social strategy together.

Credit: FWI

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

Candid camera captures attention in ‘Red Button’ square

Candid camera videos showing ordinary folks reacting to extraordinary events are some of the best videos on YouTube.  Have a look at this one from a Belgian TV company.

They put a big red button in the middle of an ordinary Flemish square, with a sign that read ‘push  here for drama’.  See what happens when the button is pushed.

 

It certainly captured the attention of the people in the square – and awareness of the brand certainly rose due to the video which has been viewed almost 30 million times.

Wouldn’t you like it if your brand name got the same amount of attention and shares?  You do not need to have the budget that this TV company has, a simple, hand held camera can achieve the same effect.

The talking dog tease video is testament to that.  All you need is a great idea, impact and something quirky to engage the audience.

…and a video camera too …

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

 

Are we the same person online and offline?

Heck no.

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I craft my online words to create an impression of me that I want you to see.  I want you to believe that I truly am the person in my tweets, my blog posts, my Facebook and LinkedIn profile.  But is is the real me?

I’m sure I’m a much nicer person online than I am offline.  I’m always cheerful online, helpful, friendly and kind.  I try to write warm witty and wise blog posts – with the emphasis on the warm.  I don’t want you to know when I’m having a bad day.

I don’t want you to know when I’m feeling vulnerable, scared, sad, lonely, insecure or down.  I want you to see ability,  stability, confidence, employability, hireability.

But is it healthy?

Forbes splits this ‘split personality’ behaviour straight down the middle.  Some women are truly authentic online,  such as Penelope Trunk who pours out her life on her blog.   Others are less authentic online. I probably fall into this camp.  I try to use Paretos 80:20 rule for my online activities.  I’m 80% authentic – keeping the 20% for face to face conversations with offline friends.

Some keep their professional lives totally separate from their personal musings on Facebook.  One of my good friends uses Facebook entirely for the business connections it brings her.  She knows she needs to have a Facebook profile, but she doesn’t update it at all, and yet she has thousands of Facebook Friends.

Some use Facebook to keep in touch with colleagues, some with close friends and family.  I’m still connected to lots of my ex Microsoft colleagues on Facebook.  some are friends, some mere acquaintances.  I mix my Facebook conversation from professional to personal musings.  My Facebook Page however, gets only the business relatedor book related updates. My Facebook profile gets the more honest updates.

But event these updates aren’t truly ‘authentic’

The updates are a nicer, better version of me  — the me, I’d like you to see.  The me, perhaps I’d truly like to be.

But are we sharing too much?

Perhaps we don’t want to know what our friends are reading using the frictionless sharing feature on Facebook.  Are we oversharing or peeking into private lives?  Some people think that they are chatting to just one friend when they post updates on Facebook and are not careful what they post.

Perhaps I’ll stick to outpourings of angst, anger and ire when I’m offline.  Where no one can hear my miserable ranting, emotional outbursts and weeping.

Would it make me a better person online if I shared more? Or would reading these ramblings only serve to reduce your opinion of me – or anyone else that overshares their life?

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

Image credit: misteraitch

 

Budweiser flashmob makes hockey players proud.

So Budweiser Canada released a flashmob video during the superbowl game.  Have a look at it…

The players of the game had no idea that the flash mob would arrive.  They were told that they were being filmed for a documentary.  Then the crowds arrived.

Econsultancy were cynical.  After all, a flashmob is old hat right?

But imagine how you would feel if it was you there on the ice? if you were there in Trafalgar square singing Hey Jude alongside Pink?

Marketing is all about the affect that it has on consumers.  Adverts need to make folks sit up and take notice.  Whether its through controversy from a poorly executed ad campaign, or a video that warms your heart..

You’ve still noticed something.  You are aware of the brand…

So the campaign has achieved its objectives – whether or not you decide to purchase…

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

YouTube: Jaw dropping 700 billion playbacks in 2010

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YouTube is the 2nd largest search engine in the world next to Google, but did you know about some of the other mind boggling numbers from your video activities?

If you thought that you watched lots of videos on YouTube, you’re not alone.  Here’s a sample of jaw dropping statistics from the Broadcasting and Digital Engagement conference and shared via Google Press Room..

    • YouTube reached over 700 billion playbacks in 2010
    • Over 3 billion videos are viewed a day
    • 800 M unique users visit YouTube each month
    • Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc.)
    • Users upload the equivalent of 240,000 full-length films every week
    • 150 years of YouTube video are watched every day on Facebook (up 2.5x year/year) and every minute, more than 500 tweets contain YouTube links (up 3x y/y)
    • More than 50% of videos on YouTube have been rated or include comments from the community

YouTube’s video numbers and trends are astonishing enough but its good news for Google’s revenue stream too.  Whilst you think you’re watching the most watched YouTube video of the year for free, someone is paying Google on hour behalf.

The advertiser. 

Google is expected to make over $1billion from ads this year according to Ben McOwen Wilson, Director of content partnerships.  There’s a lot of financial opportunity for you if you’re one of Googles partners

    • YouTube is monetising over 3 billion video views per week globally
    • 98 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network
    • The number of advertisers using display ads on YouTube increased tenfold in the last year

Another interesting fact is that in the UK over 20% of us are watching YouTube videos from our mobile phones, and the crossover from PC usage to mobile phone usage will happen in 2013 if not before. 

The PC – mobile broadcast landscape is changing – and it looks like its YouTube shaped all the way…

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.