Influencer marketing is becoming increasingly popular, but not all influencers can be considered equal. In most cases celebrity influencers don’t have as much influence over your consumer decisions as you think. A new wave of influencers are equally important. Micro-influencers – like you and me, are just as likely to influence our peers as celebrities.
So how easy is it to become an influencer? Here are my top tips for becoming recognised as a credible voice in your industry.
Be a consistent influencer across platforms:.
Whether Facebook or YouTube, Twitter or Instagram, have a consistent voice. Influencers talk about the same topics, use the same hashtag, post similar pictures. You will start to become recognised for your knowledge in that topic. Whether it is icing cakes, fixing phones, or top-notch welding, the same message reinforces that you are the go-to person for that topic.
Use the same hashtags:
You will be able to use analytics tools to measure the success of a particular hashtag, or campaign across all platforms that you use if you use the same hashtag across Twitter, Facebook or Instagram for example. You will then be able to get a fuller picture of your breadth reach as an influencer you see your hashtag propagate.
Focus on a few credible platforms.
Try to stick to two or three main channels to broadcast. People will tend to follow influencers across two or three platforms. If Instagram and YouTube are the channels of choice, then make sure you add quality content to them on a regular basis. Frantic bursts of activity followed by long periods of silence don’t tend to work well with media followers.
Influencers use followers and fans to deliver their message for them:
92 percent of people trust word of mouth recommendations so make sure that your existing followers get fabulous content that they would be happy to propagate further to their network.
Be an authentic influencer:
Authenticity is a really important part of the news we want to receive from our influencer connections. Facebook has recognised this for a long time, and has honed its algorithm to make sure that you get the news that is most relevant to what you want to see in your life.
Avoid the single point of failure:
Try not to rely on one channel to get the word out. Google stopped focusing on Hangouts, Facebook has throttled organic reach for brands, and there is no longer any guarantee what your fans will see. Try to spread your message across different channels, so that if your message fails to deliver on one site, then it might get through on another
Get your followers to a place that you own.
Point people to your own blog, your own newsletter, encourage signups on your own site. Then if your chosen site disappears, restricts visibility of your posts or goes behind a paywall, then you have a list of loyal followers that you can move to another platform.
Keep at it. over time, your fans will come. If they like what they see, they will stay…