There’s some interesting data from Mckinsey about the value of the Internet and the activities we use the web for. Have a look at the graphic below which depicts services that we’d pay for that are currently free to use.
Image source: Ross Dawson
We pay 30 billion for online services and to avoid pop ups and web clutter – McKinsey estimates that we’d pay another 20billion
So that leaves about 100 billion ‘surplus’ value which is categorised across the different channels. Many consumers couldn’t live without email – and it’s the lifeblood of some companies that haven’t fully embraced collaborative solutions internally.
We’d be miserable without the internet and spend far too much time on there… but with a mind boggling value of 100billion as a surplus, these channels will be incredibly attractive to advertisers and others who would like a piece of that projected revenue…
Lets see what they come up with… Google + perhaps?
Eileen is a social media consultant and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.