How to become an Influencer

Influencer marketing is becoming increasingly popular, but not all influencers can be considered equal. In most cases celebrity influencers don’t have as much influence over your consumer decisions as you think. A new wave of influencers are equally important. Micro-influencers – like you and me, are just as likely to influence our peers as celebrities.

So how easy is it to become an influencer?  Here are my top tips for becoming recognised as a credible voice in your industry.

Be a consistent  influencer across platforms:.

Whether Facebook or YouTube, Twitter or Instagram, have a consistent voice. Influencers talk about the same topics, use the same hashtag, post similar pictures. You will start to become recognised for your knowledge in that topic. Whether it is icing cakes, fixing phones, or top-notch welding, the same message reinforces that you are the go-to person for that topic.

Use the same hashtags:

You will be able to use analytics tools to measure the success of a particular hashtag, or campaign across all platforms that you use if you use the same hashtag across Twitter, Facebook or Instagram for example.  You will then be able to get a fuller picture of your breadth reach as an influencer you see your hashtag propagate.

Focus on a few credible platforms.

Try to stick to two or three main channels to broadcast. People will tend to follow influencers across two or three platforms. If Instagram and YouTube are the channels of choice, then make sure you add quality content to them on a regular basis. Frantic bursts of activity followed by long periods of silence don’t tend to work well with media followers.

Influencers use followers and fans to deliver their message for them:

92 percent of people trust word of mouth recommendations  so make sure that your existing followers get fabulous content that they would be happy to propagate further to their network.

Be  an authentic influencer:

Authenticity is a really important part of the news we want to receive from our influencer connections. Facebook has recognised this for a long time, and has honed its algorithm to make sure that you get the news that is most relevant to  what you want to see in your life.

Avoid the single point of failure:

Try not to rely on one channel to get the word out. Google stopped focusing on Hangouts, Facebook has throttled organic reach for brands, and there is no longer any guarantee what your fans will see. Try to spread your message across different channels, so that if your message fails to deliver on one site, then it might get through on another

Get your followers to a place that you own.

Point people to your own blog, your own newsletter, encourage signups on your own site. Then if your chosen site disappears, restricts visibility of your posts or goes behind a paywall, then you have a list of loyal followers that you can move to another platform.

Keep at it. over time, your fans will come. If they like what they see, they will stay…


2 thoughts on “How to become an Influencer

  1. Bicyu

    Good points Eileen, esp re the “common person v/s celebrities”

    When my wife was pregnant she started a blog, as a way to document her journey. It became very popular and she grew to be one of Sina’s top bloggers at that time. She had found a way to connect with Chinese women on a very personal level.

    When my daughter was born she continued writing about raising a hybrid baby and developed a sort of “expert” status among her followers. Ironic as we also had a Sina business blog that languished somewhere in the bog desert.

    9 years later, middle of last year she wrote a couple of short articles regarding our new SaaS venture. Since then her Wechat has become popular and she faces regular invites for speaking engagements or webinars. So success can come “out of the blue” when you least expect it.

    1. eileenb Post author

      Bicyu, its fantastic to read evidence of micro-influencers becoming influencers, increasing their reach and gaining credibility in their chosen area. Thank you so much for sharing this story as proof that influence can happen over time with commitment and work 🙂

Comments are closed.