This is such a brilliant idea.
The Random Acts of Kindness initiative intends to replace drinking 12 shots of tequila with charitable activities instead. In a re-imagining of the recent viral drinking game NekNominate, instead of downing dangerous quantities of alcohol, players are nominated via social media to perform a random act of kindness (RAK).
This positive twist on the original trend was inspired by Brent Lindeque, a South African with a social conscience. Thousands taken part in RAKNominate. Nominees have given out food and money in HongKong. One participant donated her hair to make wigs for unwell children. Schoolchildren have been sharing their sandwiches with those in need. Everyday blokes have been buying dinner for people trying to earn the minimum wage.
These acts of kindness have been triggered by an irresponsible social media trend nominating your friends to drink concoctions of alcohol. This Pay it Forward initiative is proof that social media can also be a powerful tool for good.
Adding to the good vibes is Two Little Fleas. This community has compiled an instant “Kindness Generator”, to provide RAKNominees with all the inspiration they need to do something good. At the click of a button nominees can uncover their own perfect way to ‘pay it forward’.
Over the last few days the official RAKNominate facebook page has attracted over 25,000 Facebook likes. According to official RAKNominate page owner, Robbie Matthews: "The response was really above any expectations we ever had, to think we had over 20,000 people like the page in over a week was overwhelming. The general public really embraced the idea of doing good deeds and encouraging others to do likewise.”
Partially inspired by the 2000 movie Pay It Forward in which a student is inspired to change the world for the better by setting up a network of good deeds, RAKNominate has picked up support and influences from across the world. The South African hashtag #ChangeOneThing is trending across the internet while RAK’s sister movement NEKdonate encourages nominees to donate to their favourite causes instead of downing alcoholic beverages.
It is RAKNominate, however, which is going viral. The charitable deeds vary widely, from small gestures to big changes.
Simple ideas seem to be most liked. Help out homeless people and pay it forward. This is a much better idea than NekNominate.
Go and do your part to spread the word and nominate your friends to do the same…
Eileen Brown is a social media strategist and consultant at Amastra, a columnist at ZDNet and author of Working The Crowd: Social Media Marketing for Business. Connect with Eileen on Twitter and Google+ or contact her to find out how she can elevate your brand and help your business become more social.