Microsoft releases global survey results on ‘Enterprise social’ adoption

Microsoft have released an interesting infographic about productivity and how workers perceive that social tools will benefit them in the workplace.

Microsoft recently commissioned a global study asking 9,908 information workers in 32 countries what social tools they’re using, the value they’re seeing, and what barriers they’re encountering.

The results show that employees across the globe are interested and excited by enterprise social tools and are taking social tools to work with them, even if it goes against company protocol. The survey results are detailed in this deck and summarised in the infographic below:

Research highlights include:

  • Nearly half of employees report social tools at work help increase their productivity; but
    • More than 30% of companies underestimate the value of the tools, often restricting their use.
  • More than 40% of employees feel there isn’t enough collaboration in their workplaces, and that social tools could foster better teamwork; as a result
    • 33% say they are willing to spend their own money to buy social tools.

There are interesting statistics about the way that men and women differ in their adoption of social tools:

  • Men are more likely than women to attribute higher productivity levels to social tools in a professional setting.
  • Women are more likely than men to believe their company restricts the use of social tools.
  • Men are more likely than women to say these restrictions are due to security concerns, while women are more likely to blame productivity loss.

Different industry sectors had concerns about social tools adoption too:

  • Financial services and government employees are most likely to say their company places restrictions on the use of social tools, likely due to the high level of regulation in those sectors.
  • Professionals in financial services (74 per cent) and government (72 per cent) are more likely than those in other fields to say these restrictions are due to security concerns,
  • Professionals those working in retail (59 per cent) and travel and hospitality (57 per cent) are more likely to blame productivity loss.

There are some interesting responses in the data and a validation that Microsoft’s acquisition of Yammer was in line with its future direction to securing its place in the market as a social business increasing team collaboration and ‘drive business value’ for organisations.

Eileen is a social media strategist and consultant at Amastra, a columnist at ZDNet and author of Working The Crowd: Social Media Marketing for Business. Contact Eileen to find out how she can elevate your brand and help your business become more social.