Who owns your content?


You don’t own your Twitter updates, you do not own your Facebook updates. If you have a wordpress.com blog, then as soon as you hit publish the content belongs to WordPress. Read the terms and conditions on your own social platform. As soon as you upload the content is no longer yours.

Although these words have come out of my brain, through my fingertips, as soon as I hit publish on this blog, it belongs to WordPress, or on my Social Business blog then ZDNet owns the content.

You own the content on Facebook. However you give Facebook the following rights:

“For content that is covered by intellectual property rights, like photos and videos (IP content), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.

When you publish content or information using the Public setting, it means that you are allowing everyone, including people off of Facebook, to access and use that information, and to associate it with you (i.e., your name and profile picture)”.

Your content is also yours on Twitter but you:

“Grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such Content in any and all media or distribution methods (now known or later developed)”.

Twitter and Facebook use the information that you have freely submitted. They analyse your behaviour, work out how they can best use this social data gold mine of information. Twitter has been selling access to your Tweets for some time now. Customers pay for this data to work out how best to market to you on social media and influence your buying decisions.

You do not even own your online profile on social media platforms either. You give information away hoping that the knowledge you have shared will enhance someone else’s day.

Just like this blog entry really…

Eileen is a social media strategist and consultant at Amastra, a columnist at ZDNet and author of Working The Crowd: Social Media Marketing for Business. Contact Eileen to find out how she can elevate your brand and help your business become more social.

Image Credit: Aturkus