The ever-growing Internet

imageThe Internet is a huge thing — which seems to go so slowly that it seems to grind to a halt sometimes.  However, our use of it is getting larger. And our mobile use is set to continue upwards according to kpcb in its Internet trends presentation at the D10 Conference

According to kpcp, the number of Internet users increased by 8 per cent in 2011, mainly driven by countries such as the Philippines.

There were 2.3 billion users of the Internet globally last year, dominated by China with 513 million users, representing a year on year growth of 12 per cent.

This was closely followed by the United States with 245 million users (year on year growth of 1 per cent) and India with 121 million users and a year on year growth of 38 per cent. The UK does not reach the top ten list.

Mobile adoption is graining ground rapidly.There are 1 billion mobile 3G subscribers. The US leads the way with 3G mobile use -there are over 208 million 3G  subscribers there followed by Japan with over 122 million and China with 57 million.

Android has the largest market share amongst the smartphones too – with non specific smartphone operating systems coming second. iPhone trails behind in third, and Windows phone far behind in fourth. Android adoption is over 4 x that of iPhone.

There is still a long way to go however.  Although there are over 953 million smartphone subscriptions, there are over 6.1 billion mobile phone subscriptions — almost one mobile phone for every person on the planet.

When will we get convergence — when absolutely everyone has a mobile device capable of receiving data?  10 years? 20 years?  It might be closer than we think.

And then, what new technology will be available to tempt us to try it?

The possibilities are endless…

Eileen is a social business and social media strategist and consultant at Amastra, a columnist at ZDNet and author of Working The Crowd: Social Media Marketing for Business. Contact Eileen to find out how she can help your business extend its reach.

Image credit: Micky Aldridge