Smart brands use Pinterest to direct eyeballs to their sites. Some are doing it better than others.
Pinterest is simply an image sharing site. It links to the original site where the image was hosted, drawing views back to the site. Users can categorise images into pin boards that are relevant to them. Images can be shared and rebroadcast, whilst retaining the original site link.
Brands that recognise our behaviour can use Pinterest to generate greater awareness of their brand and ultimately convert views into sales leads and sales. Smart use of the site is paying dividends too
The bespoke shoe design site Shoes of Prey has also cleverly used Pinterest to draw attention to its brand.
Shoes designed by the community appear on the trending page of the brand web site, each shoe design has a Pin It option. Each pin directs the viewer back to the shoes they love on the site. They can edit the shoes and order from the Shoes of Prey site, sharing other designs they love.
Clever use of the Pin It button can ring dividends for brands. Kate Spade in New York has over 90,000 followers on Pinterest
Sephora with over 73,000 followers is another brands that hopes to generate extra activity and extra sales. Marks and Spencer, the UK clothing retailer pins regularly and has loyal followers. For home vendors, Etsy has a Pin it button for listings.
Pinterest seems to generate referrals that convert into sales. According to Adweek, Pinterest referrals spend 70 per cent more than non social channels including search.
Adding that Pin it button to your image, might just make all the difference to that online sale…
Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.