Flora, the healthy spread has turned to its Facebook page for inspiration. It has created a Lets get cooking cookbook and is giving away copies of the book on its Facebook page after a competition earlier this year.
You have until 26th October to enter to win for one of 750 copies on Facebook. You can also have a look at the crowdsourced recipes and download a soft copy.
Flora chose 30 copies from over 500 entries received during its Facebook competition. It is now asking for ‘bite-sized’ recipe reviews on either its Twitter account or directly onto the Flora website.
The recipe book coincides with a set of boards on Pinterest, activity on its new Twitter account and campaign based activity on its Facebook page, designed to aid engagement with its fans. Flora has had a Facebook page since March 2010 and is extending its reach across other social platforms.
Crowdsourcing ideas such as recipes means additional engagement through social pages. Getting the community involved and sharing recipes on platforms such as Pinterest ensures brand awareness and recognition. This is a neat idea that can be repeated regularly to maintain engagement and interaction with the brand .
Crediting the winning recipes is a nice touch too – and will encourage others to enter – if they want their names in print when the next edition is released.
Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.