LinkedIn’s settings prevent the use of effective business networking. Here’s a screen shot of who has looked at my profile recently:
When i joined LinkedIn in 2005, all profiles were open. if someone looked at my profile, then it encouraged me to get in touch with them and re-forge the connection – or make new connections and initiate conversation.
LinkedIn has been layering extra levels of security and privacy onto its new accounts. If you upgrade your account to a subscription option, then you will be able to see who has viewed your profile. For users with the basic subscription you will not be able to see everyone who has viewed your profile.
For new users too, there is an issue. The default setting on LinkedIn is for your details not to be viewed by default. This raises an interesting question.
Why do you want to hide your details if the whole purpose of your joining LinkedIn is to effectively carry our business networking?
You don’t attend business meetings and refuse to share any details about yourself. You give our information about your name and job role. You hand out your business card and chat about what you do – unless you work in the security services of course.
But now, more and more people who have created accounts on LinkedIn find that they are hidden by default from their colleagues and potential new employers.
Here’s how to change the setting and check whether your LinkedIn account is showing the details that you want it to.
Look for the Settings link under your name in the top right hand corner of the home page
Click on the Profile tab on the left – and the link Select what others can see when you’ve viewed their profile
Choose your display options
Click on Save Changes.
Perhaps you want to be anonymous for a while – as you are building up your profile, or looking at profiles from a company where you might like to work. But many new users of LinkedIn are not aware that their profiles are hidden – and are unaware that they can easily change this setting.
LinkedIn are trading ease of connecting with the desire to earn revenue outside of traditional advertising – and compromising the ethos of the service.