I read an article the other day about the Financial Times which has over 1 million followers in its circle on Google+
Brand pages were introduced in November 2011, so to get to 1 million followers in this time is a really good achievement.
How did the FT manage to gather so many followers? Here are some tips gleaned from both the FT and Time magazine which has 1.2 million followers on Google+
- Segment your circles and post relevant content to each topic area so that users can get highly personalised content and not just information from the main feed
- Search features enables content to be discovered more readily compared with Facebook. Make sure your post titles contain information that makes your post discoverable
- Hangouts enable quick webcast type updates. Connect with your audience with open forums, discussions and information
- Give your users the ability to be able to read posts when and where they like. they can do this via social reader apps such as flipboard which gets content to the reader wherever they happen to be, on whatever device they choose
- Encourage sharing via the +1 button on posts, and embed the Google+ button onto blogs and websites
- Ask the audience questions for better audience insight
Involving the audience gives much better participation and insight. Posting in depth articles as well as sharing lighter topics will enable you to gauge which resonates best. Sharing links, images and videos works well in Google+ and brings a good vibrancy to the page.
You might not get to 1million followers, but by following interesting people and sharing stories with your audience – that get re-shared — you are adding to the big conversation and contributing socially.
Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.