This is a nice bit of innovation from American Express. Now you can sync your American Express card with Twitter and receive offers when you Tweet or check in with Foursquare.
When you use Foursquare to check in to a location where an Offer exists, a message will be sent to your mobile device notifying you of an available offer (such as, by way of example, a statement credit or point of sale discount).
If you would like to take advantage of the offer, you must first activate certain offers by pressing the “Load to Card” or similar button. To redeem an offer, follow the instructions and use your Card for the purchase.
On Twitter you need to look our for special offer hashtags from American Express or the brands that are partnering for the offer. using the hashtags loads the offer onto your synced card. Once the offer is loaded onto your card, use the card to pay for the offer and the offer is applied as a statement credit on your account.
This is a great way for Amex to measure levels of engagement through hashtags and offers. The merchant bears the cost of the discount and pays Amex the transaction fee for each transaction.
Currently the brands offering discounts seem to be US based, but the offer conditions also apply in the UK according to the terms and conditions on the web site.
How long will it be before other debit and credit cards follow the lead of Amex and connect their social activities together too?
This is a good initiative which ensures that future campaigns will be seen by as wide an audience as possible – for the minimum of investment.
Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.