Facebook has announced that it is rolling our the app centre in the US with access to 600 apps for web and mobile. It aims to add to the community feeling of Facebook by recommending apps for you that your friends already use.
In addition to recommended apps, users can see top rated games and recommended games. Trending games are highlighted as well as games played by your Facebook friends.
You can browse the apps that your friends use and shows feedback from people who are using the app. There is also a ‘send to Mobile’ feature on your PC. If the app needs a download, then you can download the software from either the Apple store or Google Play .
It is a good strategic move by Facebook. Here they are trying to create the first cross platform app store for mobile devices. Currently the store is limited to Android and iPhone only but I’m sure that plans are in place to extend the platform to BlackBerry and Windows phone.
With this, Facebook would be able to completely change the app store landscape. A smart move Facebook. It will be interesting to see how this develops as it rolls out in other countries.
Perhaps this is another way that Facebook can monetise its platform after its shaky IPO debacle last month…
Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.