Do you get separation anxiety when you can’ not find your phone? If so, you are not along. According to the annual report from Ofcom smartphones are taking over our lives. Over 27 per cent of adults in the UK now own a smartphone. The annual report from Offcom highlights some interesting facts about our smartphone use in the UK amongst other things.
We are using our mobile devices more and more. We even use them instead of our landlines and our broadband connections. Mobile voice calls are up 350% and SMS messages are up 2000%. This has been accompanied by a corresponding decline in fixed line voice calls. We use mainly contract based plans, with pay as you go usage decreasing to 16%. Getting a contract with a smartphone included in the deal may have facilitated this growth..
Here are some callouts from the report:
We still make more calls from landlines than we do from mobile phones but 81% of us make and receive calls on our mobile every day
59% of our smartphones are less than a year old
37% of adults claim to be addicted to their smartphone
60% of teenagers claim to be addicted to their smartphone – especially teenage girls. They also send more texts than make calls
Where do we use our phones:
51% say they use it whilst socialising and are not too bothered when asked to turn the device off. 0ver 10% ignore the turn off demands and continue to use the device anyway
23% use it during a meal with others. Teenagers use their phones at meal times more than adults
81% of us never turn their phones off
22% use their smartphone in the bathroom and 47% of teenagers claim to use smartphones in the bathroom
30% use their phones at work for personal calls
25% use their phone for work calls when not on duty
24% use their phone for work when on holiday
25% of all UK advertising spend is on the internet, ahead of TV advertising.
Mobile advertising grew by 121% to reach £83 million
28% of UK adults access internet services on their mobile devices – up from 22%
57% of mobile users access social networking sites. Facebook comes out top at with 97% of users accessing it. Twitter comes second at 26%, MySpace (13%) and Bebo (10%)
53% send and receive emails
42% use mobile search
Teens use their smartphone for social networking (62%, listening to music (62%) and playing games(50%)
And in the UK, the iPhone is still the dominant device – followed by the BlackBerry..
Smartphone brand choice amongst users: Ofcom report
Some great statistics for marketers to chew over – warning the document runs to 341 pages. There are sections on TV, Radio and internet usage in addition for financial figures and growth. Well worth a scan through…
Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.