20 Pinterest features–good and bad…

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Pinterest.  You might be wondering what all the fuss about.  I’ve put together a few points about Pinterest, how you can use it for marketing and personal use…

Growth:

  • It is a visually driven social network with 12 million users.  Not bad for a community that started in 2012
  • Users create pinboards with web images.  You can put a button onto your browser and click to pin images that interest you
  • Pinboards are organised into categories.  You can name your category anything you like
  • over 90% are female – 10% male – Marketers need to be aware of this.  Fortunately, females often like the same things that males do
  • Ages range in the main from 25 – 54 – in the main.  This will change as awareness of the site grows

Uses:

  • Collect images that are useful to you and pin them to the site.  You can pin them in the default pin boards or create your own each time you pin
  • Repin articles and images that you find.  If you see something interesting then you can pin it to your own board
  • Build collections of pinned objects such as buildings, animals, technology etc.  Comment on other pins to interact with who has originally shared the image
  • Build a following – just like any other social network – and grow your own following too
  • Broadcast your pins to your followers
  • Great for viral marketing – if used correctly

Brand promotion

  • Images often are marketing materials for brands.  if used wisely, brands can draw traffic to their web site
  • It drives more referral traffic than Google+, LinkedIn and YouTube combined
  • 26.4% of referral traffic comes from Facebook – having a good presence there can be advantageous
  • Brands use it to post products and projects
  • Don’t over do it and spam – you will lose followers and traffic

Challenges:

  • Copyright issues.  Pinterest puts the burden of copyright on you… Here are a couple of snippets from the site:
  • Certain areas of the Site and Application (and your access to or use of certain Services or Site Content) may have different terms and conditions posted or may require you to agree with and accept additional terms and conditions.
  • You may not Post, upload, publish, submit, provide access to or transmit any Content that: (i) infringes, misappropriates or violates a third party’s patent, copyright, trademark, trade secret, moral rights or other intellectual property rights, or rights of publicity or privacy;
  • “YOU ACKNOWLEDGE AND AGREE THAT, TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE ENTIRE RISK ARISING OUT OF YOUR ACCESS TO AND USE OF THE SITE, APPLICATION, SERVICES AND SITE CONTENT REMAINS WITH YOU.”

So be careful of the pins you are sharing – they might be copyright – and you might get yourself into hot water…

 

It will be interesting to see how Pinterest fares moving forward. Can it get over the legal and copyright issues?  Do we actually care what images we are sharing – or stealing.  Is copyright a big enough issue to prevent you having Pin boards?  Or are you not worried about your images being used across the web by others?

 

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

 

Data from the MGAdvertising infographic and images and information from Pinterest itself