I received a press release the other day asking me to blog about a new set of social resources that has just been launched for the US Marines web site.
The image above shows a small arms repair technician fixing an M32 grenade launcher, the other shows a woman attending to an RQ-7B Shadow. Perhaps the photos are of the same woman. Both images sow the woman with clean hands and nails.
These women appear to be accessories to the main task force. The site and the press release is filled with male specific gender terms like ‘Best’, ‘tough’ and ‘elite’.
I took a tour around the site. Almost all of the images I could find were of men. I found the site really off putting. The images, language, the bullishness, all seemed to be aimed at men. I certainly wouldn’t want to apply for a role there.
I was a pioneer in achieving in a male environment, working as an officer on oil tankers for 10 years. I did not feel as discouraged to join the Merchant Navy as I do now browsing this site 35 years later.
It’s such a shame, that investment to create a great website such as this is wasted on half the population of job seekers,,
The website is interactive and contains social objects. the Facebook page highlights a special incentive for men to enrol (or do women play American football these days? The Female Engagement team is hardly mentioned – but hidden in a post on Facebook
It’s really sad that in 2012, we still get stories that don’t showcase diversity in all of its forms. There are serving women in the forces all over the world, and yet the main focus for this revamped website is again on men.
Even on International Women’s Day, as we celebrate the achievements of half the human race, it appears that we still have a long way to go…
Since I posted this, I’ve been pointed to this report of a lawsuit posted 2 days ago: http://today.msnbc.msn.com/id/46637869/ns/today-today_people/t/lawsuit-claims-rape-misconduct-dc-marine-barracks/
Read and decide for yourself…
Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.