Coca Cola happiness machine

Aah – this is really sweet…Coca cola has some brilliant ideas to connect with its customers.  This is the happiness machine which only dispense drinks if you can prove you’re a couple.

This is what happened in Istanbul on Valentines day this year…

What a great way to connect with people.  And make folks feel really great about the brand… Kudos to Digital buzz for the find..

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.