Daily Archives: February 8, 2012

Our wandering Facebook eyes – where they really go

Now that Facebook has launched the new Timeline feature its time to take a look at how effective it is. It has to be visually appealing to us as users, and also to advertisers who will be negatively impacted if the number of click throughs goes down.  if click throughs go down, then less advertising revenue will be generated by Facebook. 

So Facebook has a vested interest in making sure that we see the right parts of the screen. And here is the results of that new design.

Visual Attention Level - Facebook Timeline vs. Old Profiles

The order in which we look at things in Facebook has changed too…

Web Page Fixation Order - Facebook Timeline vs. Old Profiles

Now sponsored ads are in position four.  Before that they were in position 7.  We are much more likely to see ads.  The ads are more likely to be successful..

So if you have a page that you want to get noticed make sure that you:

Have a great cover image.  This is where the eyes go to first.

Make sure you have a compelling profile image, and your personal information is up to date

Make the personal information compelling

Have links to great content and use good stories in your own posts.

Try to keep the eyes on the parts of the content you want others to see

Facebook has tried to simplify its Timeline and keep the design clear and clean.  Lets see whether it changes ad revenues in the right direction…

Image credits from the socialble blog

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

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Shortland Street Facebook fling with TV show stars

We use social media more and more to engage in real time with our virtual friends who are watching the same TVP program.  We follow the hashtag as the show airs, pitching in with our own comments and suggestions about the show.

The series ends and we become bereft.

New Zealand TV show Shortland Street has found a way to keep fans engaged when the show is off air.  Fans of the show could have an on-going relationship on Facebook, watching the video and connecting with one of two of the members of the cast.

You could sign up for information, get messages about the character, some personalised to you, to keep you going whilst the show was off air.

The idea was intended to get fans to keep in touch with the characters they love.

The campaign started with a TV advert to raise awareness followed by flirty personal messages to keep engagement high whilst the show was off air..

This is a great way to ensure continued engagement through social media and to prevent fans moving to competitors channels.  It keeps conversation high during lulls in the outbound communication  and is a great way to continue to increase the fan base through the new channels.

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.