This year, I’m focusing on my online activities and trying to improve what I do online.
Hints and tips for online activity are all well and good – but they’ve got to be achievable. Unrealistic targets just demotivate people and defeats the objective.
I hope that these changes I’ll make will improve my online SEO. Looking at the statistics from last year, my blog is getting found for different reasons. This year, I want to target how readers land on my blog pages. i want them to arrive here because of social media content, not because of hamsters and kittens as my blogging 2011 year in review indicated…
So my 2012 resolutions are easy to keep – hopefully:
- Blog regularly – at least twice per week.
- Use lots of white space in blog posts for better SEO
- Use relevant and useful anchor text links
- Divide posts up into sub headings for better SEO
- Use SEO friendly blog titles. For example the initial title of this post was ‘Improving online SEO’ which I changed as the post evolved
- Use the 80: 20 rule. 80% relevant, interesting work related tweets, 20% home related or observational personal tweets
- Use the automatic retweet feature only when the original tweet is too long to use the RT feature, or wouldn’t make sense if shortened
- Don’t start reply tweets with the @name response. Adding text in front of the @name brings all of your followers into your conversation
- Try to tweet daily. Keep things interesting
- Respond to tweets and direct messages promptly, with humour and kindness
Facebook http://facebook.com/AmastraUK :
- Ask more questions on my Facebook pages. Treat each page as a second account with its own personality
- Cross link my book Facebook page to my company Facebook page (—done)
- Update the pages regularly
- Drive people to each page to encourage interaction and engagement
- Share interesting links I find
LinkedIn http://LinkedIn.com/in/eileenbrown :
- Read group digest emails and respond to group discussions
- Add an auto-signature to each message I post in a group so that I’m contactable
- Use the remove connections link to prune LinkedIn connections who are using my network as a way to connect with new people
- Update my LinkedIn status regularly
- Keep the LinkedIn company page up to date
Google + http://gplus.to/eileenb :
- Update status with blog posts and updates
- Share Facebook interesting information with Google + followers
- Share Google + links with Facebook followers
- Invest more time in updating the Google + company page
- Decide whether to prioritise activity on Google + over Facebook, or drop Google + completely
I wonder whether I’ll succeed in my goals for 2012, or whether my final score is only 10/25.
Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.
Image Credit Search Engine People