48 LCD screens, 11 metres in height. The new way of displaying messages from your friends and loved ones – and it’s made by Heineken.
The Heineken social Christmas tree is a project created by the artist Edwin Cheong. It’s intended to marry Art and technology by displaying Facebook images on the physical tubular tree.
If you’re in Singapore over Christmas, pop down and have a look at the real tree on Clarke Quay. It’s on display from December 17th to 26th December. And if you can’t quite make it to Singapore, then you can create your own tree on Facebook and share it with your friends…
Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.