Bottlenose organises your social media streams

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Brands rely on good social media dashboards to filter the ever growing data stream and keep track of competitors and partners.

Its frustrating having so many different feeds of information and subscribing to more feeds can often overwhelm you. 

 Bottlenose is a new social media dashboard that has entered private beta this wee and aims to combat the growing challenge of social media overload giving you a unified stream of information.

It detects what topics are interesting to you and intelligently  personalises your feeds.  Messages automatically categorise themselves.  It automatically learns your interests.

  It can be customised to show you what you want to read, not what the people you follow are broadcasting.  You can surf their stream more easily

All of your social networks are woven into a unified stream so that you can zoom in and out of conversations that are interesting to you.  It has an interesting feature, Sonar, depicted above which organises your streams and tells you what’s trending, and the people involved in the trend.  Clicking on a person person gives you information about them and what they are about.

You can also build rules and alerts so that you only see the topics that are important to you and build your own tags so that the message can be found.  Have a look at the video here:

It’s useful tool for individuals too who are trying to predict what’s hot and what trend is coming next. It’s useful if you’re trying to improve your online brand too.  Bottlenose makes sense of the stream.  It’s certainly worth a look when beta access is opened more broadly.

…Or will it just add to our ever increasing workload?…

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for BusinessContact her to find out how she can help your business extend its reach.