Facebook has over 1000 times more referrals than Google + according to this graph from Net Marketshare
It’s great news for brands that have good content that everyone wants to link to and share on Facebook, but bad news for brands that only want to use Twitter or Google +
Its a good idea to think about a multi channel strategy for your social shoppers – and to have your presence and links across different platforms to get the widest possible reach. Have a play with the columns to customise your view – if New visitors are your goal, then you might get new customers if you use a different channel…
Most importantly, keep checking the Net marketshare reports and make sure that your chosen channel isn’t losing presence amongst the others – and if it is, be prepared to switch channels to keep your presence going..
Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.