Followers and Fans: Why Quality, not quantity matters

Do you follow people who follow thousands of people on Twitter and claim to be Twitter gurus? Do you wonder why celebrities and other ‘famous’ people never respond to your comments?

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This screen shot is an example of someone I follow who’s profile says “You follow me, I’ll follow you back”.  Can you really have an intelligent conversation on Twitter if you follow this many people?  Even if you have carefully sorted people you follow into meaningful columns on Tweetdeck, you’re going to miss something.  Twitter is a sliding window of information, if you follow this many people, you’re bound to regularly miss messages intended for you.  Information will be flowing too quickly for you to keep up..

Can you really be classified as an influencer because you have this many followers?  Do people REALLY listen when you talk to them?  Can you influence people without following thousands? The Dalai Lama offers wise words and inspirational messages and yet he doesn’t follow anyone at all. Bill Gates follows a few but influences many, and the Queen only follows updates from Clarence House – presumably to see what her offspring are up to.

How would you feel if you know that Bill Gates Read your posts?  Michael Dell?  Barak Obama?

Its not about the value of your Klout score, it’s not about your score on peer index. It’s not about the quantity of your followers, its about the quality of your interaction with your connections.

And if one of your connections turns into a happy customer, a customer that give you on-going business and talks about you to all their connections, then you have achieved your goal.  That’s a much better result than buying followers which is a heck of a lot better than trying to communicate with people who are following thousands of people – and who will give you no quality of interaction at all…

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

2 thoughts on “Followers and Fans: Why Quality, not quantity matters

  1. Sean R. Nicholson

    Completely agree, Eileen! Too many folks get caught up with numbers, yet when I ask them whether they would rather have a nice, intelligent conversation with a few people at dinner or a crazy, unmanageable conversation with hundreds…they always pick the smaller.

    Unfortunately, Twitter has become a game for some and the number of followers is the score. This attitude is unfortunately because it clogs the Twitter streams and makes it harder to have meaningful conversations.

    Cheers!

    –Sean

    1. eileenb Post author

      Sean,
      You hit the nail right on the head… intelligent conversation with the few is much better than the madness of the masses – looking at some hashtag updates can flood the screen in seconds and blow your concentration with ill thought comments..
      Thanks for taking the time to comment🙂

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