Mingly: Relationship management for Gmail

imageI quite like the idea of Mingly.  It’s a plug in for Gmail for Firefox and Chrome and it’s a relationship manager that merges your address books and updates together.  It’s aiming to bring your email and your social users together with information, reminders and updates in one place. Ideal lab think it’s going to go far, with a $500k investment from Idealab and others

Social aggregators such as this aren’t new.  Tools such as Xobni, Gist and the k that Outlook social connector have been around for a couple of years now but have focused on managing email and social activities from a rich client such as Outlook.

Mingly might just steal a march on these products  as it’s aimed at users with web based email systems.  It currently links Gmail with the big boys of the social networking world.


  • It merges Facebook, LinkedIn and Twitter with your Gmail accounts and creates a master address book with all of your contacts, significant dates and updates. 
  • It acts as a multi platform aggregator so that you don’t miss any of those important dates
  • It acts as a relationship maintenance tool – so you don’t lose track of what’s going on


  • It only works on Chrome and Firefox.  There is no support for IE.
  • There is no support for Hotmail – nor is there any indication that this will change
  • Considering this integrates with Gmail- there is no support for Google+ at all

Anything that successfully aggregates all of my social stuff in one place gets my vote.  Tweetdeck is brilliant for aggregating the actual feeds, but events, birthdays and other key dates get lost in the mix…

Oh to have something that did everything.  emails, social feeds, reminders, voicemails, faxes, events and updates… The truly ‘universal inbox’…

It would be stuffed to the gills I reckon Smile

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.



One thought on “Mingly: Relationship management for Gmail

  1. Mingly (@getmingly)

    Hi Eileen,

    Thanks so much for covering us on your blog!

    You’re right – we don’t support IE or hotmail. The good news is that we’re busily working on a stand alone application. The more the merrier!

    This is our beta release to make sure we’ve got bugs out of the system before we *really* bust a move. Would love to hear more from you and your readers on what they want from an application like this. We’re here to fill that social aggregation void.

    Community Manager, http://www.getmingly.com

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