Pepsi gives you light: Amazing innovation and a viral campaign

I saw this video on Youtube the other day and I’ve been blown away by the innovative use of a simple plastic Pepsi bottle to change peoples lives by giving them extra daylight.  Have a look at this video and decide for yourself

 

Stunning product placement too – I really hope that Pepsi’s Corporate Social Responsibility team have seen this and are helping out too.

Brilliant subliminal viral Marketing – intentional or otherwise. … And inspirational too…

 

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.