Manage your message: Get heard

When I talk about online branding and having a public and private life people are often cautious.  They wonder whether it’s possible to have a social media presence and a private life. 

Well I do.

My private life is well hidden from public view.  My public profile, and broadcasts never mention what I do.  I guard my ‘other’ life quite well and keep as much as I can separate from my ‘public’ life.. 

But, as a small business, I need to be able to advertise my skills abilities and activities as much as possible without compromising my private life.

It’s a bit of a balancing act sometimes…

Small businesses need to get their message out, and sometimes over promote their business and services so that it spills over into their home life.  It consumes them..  They find it difficult to stay on message for their business – and yet get their message out – whilst keeping home and business life separate.  Copyblogger has 3 techniques to help you get your message heard.. I’ve added points to make this relevant to small businesses

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Showcase your product.  Make sure you have a succinct message that you can communicate clearly.  Communicate your product offering to people you do business with

Share your reality.  Make it personal.  You don’t need to become over familiar with your customers  – but people do business with people – not faceless brands without a personality.  Add a little personality into your dealings.  You don’t need to share everything..

Shatter your stereotypes.  I love this one.  I’ve shattered stereotypes all throughout my career – from my early days in a male dominated world, to my penchant in my later years for growly V8 muscle cars.  Shattering stereotypes makes people remember who you are – and what your business is all about

You don’t need to disclose all in your activities.  If you manage your messaging effectively, then your private, social and family life can be as hidden or as open as you want it to be.

The key thing is – you’re in control…

Image credit: Flickr

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

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