I like this post on how to be a good blogger. You can be a good blogger by being a generous blogger.
I particularly like these points:
- Writes posts that are of service to her reader.
- Uses her blog stats to figure out how she can create more posts of value for her reader.
- Reads other blogs as often as she would like to be read.
- Is grateful for her readers no matter how many, or few there are.
- Makes it easy for readers to subscribe to her blog.
I often have a look back at older posts that are still getting clicks and turn up in searches regularly. I’m surprised that some of my really old posts, written when I was still at Microsoft, still get queried every week. These are often the basis of my new blog posts and I’m often surprised at what topics people want to know about.
But repetition isn’t too much of a bad thing.
Posts can be revised and revisited, improved and enhanced.
Blogging is still a great way to get your message out and demonstrate your credibility. It can lead to an increase in sales leads and it can help your customers review information you’ve told them in the past.
There are a few fundamental blogging tips that span the test of time and are still very valid blogging tips:
Tell great stories to keep the reader coming back to your blog
Blogs are not dead. Keep your blog alive by regularly posting, blogging effectively and responding to comments. Don’t lose focus because the next new shiny thing has appeared in social networking circles.
Make time to blog. Keep your credibility going. The new shiny thing might not be there forever…
If you want to increase your connections using social blogging then make sure you are in listening mode. Stop broadcasting. comment on other blogs, engage and interact.
Be generous with your blog links. Trackbacks and pingbacks are powerful blogging features that will improve your blogging reach and visibility.
It’s not always about the shiny new thing. Sometimes traditional ways of working still stand the test of time…
Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.
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