6 degrees of separation? : Lets test it with the Small World experiment

I’m not convinced that in our connected worlds that the original small world theory still holds true.  There’s a new study that is bringing together Yahoo research and Facebook to see if the 6 degrees of separation theory is true.  I found a study that reckons it’s no longer 6 degrees of separation, it’s 4.1.  That study focused on the Twitter universe exclusively however so the numbers might not be totally accurate.  It certainly shows a degree of convergence with our online activities.

 

This Yahoo! Small world study aims to re run the experiment  using your Facebook friends as connection points…

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You can then choose to become a sender.  if you do, a person is selected for you and you have to choose one of your Facebook friends who would be most likely to know that person – or pass that message onwards.

I found someone who now lives very close to the final link in the chain… Lets see if we can prove – or disprove the theory – using the largest network of connected people in the world – All 750 million of us…

Eileen is a social media consultant and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.