Reasons to follow brands: Discounts and laughter

Following on from my previous post with 5 ways to better engage your customers, here’s an infographic from the Get Satisfaction blog giving brands some clues on what make people follow brands.  As IBM discovered earlier this year, we want special offers and deals and we want entertaining content.

Infographic: What Makes People Want to Follow a Brand?

So get your competition going and find yourself some special discounts and offers ready for your campaign.  You might be pleasantly surprised…

Eileen Brown is a social media consultant and author of Working The Crowd: Social Media Marketing for Business.

Contact her to find out how she can help your business extend its reach.

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