I often get asked about how to get more engagement on Facebook, Twitter and YouTube. After all, it’s what I do for a living. The challenge that most companies have is trying to get their customers to talk to them. They expect far more engagement than they are getting. But companies don’t tend to engage.
They use social media as a way of broadcasting their message.
They don’t reach out and engage with their customers, they broadcast to them. Brands have campaigns to run, launch calendars and social schedules to adhere to. They don’t have time to reach out and proactively chat to their online audience. They broadcast and wait for a response. So how do you get better engagement for your brand? Here are a few ideas…
Talk to your customers. First. Reach out, don’t wait to respond. Your customers would love it if you proactively joined in the conversation
Use the tools to find out who is talking about your brand and join in the conversation. when I say join in the conversation I mean: Leave a comment on someone’s blog, initiate a Twitter conversation, comment on a YouTube video, vote for something on a web page. The link with track back to your brand.
Don’t spend all your time talking exclusively about the brand. The Cravendale social media campaign using subliminal messaging to raise awareness of milk. They don’t even use the brand name Cravendale, preferring to communicate through the Bertrum Thumbcat alias. This makes you more curious to find out what is happening to the ‘purrsonality’ each day.
Don’t expect too much from your Facebook engagement and ROI efforts. Remember not many people ‘actively’ engage
Don’t worry if engagement doesn’t appear immediately. Like all relationships, they take time to develop and grow. But you’ll reap the rewards if you’re patient and your group of brand evangelists will grow.
What are your tips for better brand engagement? Is there anything I’ve missed out?
Eileen Brown is a social media consultant and author of Working The Crowd: Social Media Marketing for Business.
Contact her to find out how she can help your business extend its reach.