Daily Archives: May 12, 2011

The pulse in your virtual living room

This is an amazing video from TED  Deb Roy talks about how his son learns to speak words and the evolution of the words. For example, he’s recorded every instance of his son learning to say ‘water’ from a very basic Ga Ga.

Deb takes us on a virtual tour of his home – capturing huge amounts of data, capturing infant development.  But he discovers things that show you how online social interaction actually works – and WHY it works.. He looks at social hotspots occur and how the development of words occurs in these hotspots.

What is really fascinating about the video however is how closely it matches social media trends.  As each word is used it is mapped onto a distinct time and place (aka Location based services).   It is tagged and mapped with activities (folksonomies).   In certain locations like the kitchen area, the term water is used more often than in other places (aka hashtags).  Popular words and phrases are used in different locations of the house.  The social communications landscape starts to occur.

This huge amount of data gathered, then allows predictions where new words are lively to be used and will occur.  Think of this as the social media experts – the trendsetters and the hubs who drive our thinking in the way that social media works and is used in our interaction with others.  The language that connects events to words, can then be translated into the world of social interaction e.g TV signals, serials and shows.  You can easily get comments about TV shows on Twitter as folks discuss what is happening.

Suddenly you have huge amounts of data to play with about what people think about TV shows.  This relationships between seemingly random data on the Internet can actually be correlated with the data collected from the TV show. Commentary is linked to content on TV. The landscape of words used in the hashtags can drive the context of what’s actually being used to describe what is being watched.  This allows you to work out engagement measurements and create the social graph to connect them on seemingly unrelated sources.  All linked to content.  Links can be made from the social graph and content on TV.  Paths can be traced, comments made and the relationship between the content originator and its place in the entire social graph.  You can then get, as Deb says, a virtual living room.

How many times do you see people using twitter to talk about what’s on TV with their virtual friends.  Each comment made on Twitter connects the mass media to social media and connect with the connections in your virtual living room.  Capturing these conversations gives you a real pulse of what is happening in real time and the trends of these social structures.  The way that our language is constructed and the way that we interact in the social world.  A really amazing video from the guys at TED…