Its interesting watching the video that coca cola produced with Maroon 5 a month or so ago with the help of the crowd.
According to Brand Channel over 350,000 viewers watched the live stream of the recording, with a further 25,000 fans Tweeting messages to the band. Coca cola created their YouTube video of the song being created and social interactionfrom fans using the hashtag #withMaroon5
And its for charity too – Coca Cola will donate money to the Replenish Africa charity for the first 100,000 downloads of the song. A nice way to raise awareness amongst music fans, and using social media to raise awareness for a great cause.
A nice idea…