This is quite an interesting infographic from SxSW courtesy of the Next Web. It certainly demonstrates the human need to connect with others at public places like events. Have a look at the ice cream truck checkins!
Location based devices and location based apps give B2C companies an amazing opportunities to provide offers, discounts and coupons. There’s a great compete angle here too – imagine how much business the competitor to the ice cream truck could have got, with strategically placed signage or location based offers.
Imagine a location based groupon app offering competitive offers to customers in the immediate vicinity. Imagine an app with an alert system whenever someone checks in.
There’s such a great opportunity out there for retailers to give amazing offers to their customers using the most powerful tool you carry in your pocket – your mobile phone.
The future of mobile commerce is in the palm of your hand…